This Week on Supply Chain Now: April 20-24

Supply Chain Now is the voice of the supply chain industry, and our hosts are experts in the field. Podcast listeners tune in to hear the words of wisdom from host Marty Parker, whose practical advice is taken everywhere from the classroom to the C-suite. An Educated Voice in Supply Chain Parker certainly has the supply chain chops to back up his advice. He has 30 years of experience in the supply chain C-suite (COO, CMO, CSO), is the founder and CEO of Adæpt Advising, and is an award-winning senior lecturer in supply chain and operations management at the University of Georgia. He also founded and leads UGA’s Supply Chain Advisory Board, is the academic director of the university’s Leaders Academy, and serves on multiple advisory boards, including the Trucking Profitability Strategies Conference, Zion Solutions Group, and Carlton Creative Co. Mentoring on Campus and in the C-suite Parker’s mentoring carries supply chain stakeholders from their student days to the C-suite. At UGA, he helps his students network and land internships and post-graduation jobs. Through Adæpt Advising, he works with C-suite executives to improve their skills, become better leaders, and develop strategic plans with detailed action steps and financial targets. He…

Back in the day, business news and ideas often flowed from office watercooler conversations. Then company figureheads started popping up on cable TV news programs, lecturing on stock market drops, trade increases, industry gains, and, during the COVID-19 pandemic, supply chain shortfalls. Now, podcasts are all the rage, and it can be difficult to stand out in a crowded field. There’s a lot of noise in supply chain podcasts, in particular. How do you break through to share your supply chain insights with potentially millions of listeners? Supply Chain Podcasts: Meeting Industry Leaders Where They Are It’s said that public radio host Christopher Lydon used an audio RSS feed developed by software engineer Dave Winer to provide audio content of interviews on his blog in 2003. A year later, iPodder was created to enable users to download audio content to their iPods, and the word podcast was born. This year, the number of podcast listeners is forecast to reach a whopping 254.3 million. Podcasts have become the place for industry leaders to find an eager audience. Breaking Through: 3 Ways Supply Chain Podcasts Cut Through the Noise Today, there are thousands of podcasts that are touted as supply chain-focused. In…