This Week on Supply Chain Now: April 20-24

A British logistician is credited with coining the term “supply chain management” in the early 1980s, but it wasn’t until the COVID-19 pandemic that the world became familiar with such aspects of supply chain operations as logistics, inventory and supplier management, and procurement. The influence of supply chain leaders also has grown with the understanding of the importance of the supply chain in the global economy. Supply chain management is a complex field with many moving parts, and the need for accurate and reliable information is more crucial than ever. Industry leaders help facilitate discourse and spur innovation to shape the future of the supply chain. In this article, we highlight five of these supply chain leaders, showcasing their extensive expertise and experience in the industry and what they are planning for the future. Making Moves: Five Supply Chain Leaders on the State of the Industry 2024 has been an exciting year so far. The OSRA 2022 ruling went into effect to better regulate demurrage and detention charges; Chinese e-commerce businesses are heating up the airfreight industry; and in dire contrast, the U.S. trucking industry continues to struggle through a lengthened lean patch. In an increasingly volatile ecosystem, the industry…

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…