This Week on Supply Chain Now: April 20-24

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

The resiliency of the supply chain has been tested time and time again — strained by weather-related events like hurricanes, global crises such as COVID-19, disasters like the Francis Scott Key Bridge collapse, and security breaches from cyberattacks. Supply chain resilience will continue to be tested. In fact, a major supply chain crisis could be just days away as the International Longshoremen’s Association (ILA) could stage a strike at ports all along the East and Gulf coasts of the United States as soon as Oct. 1. Beyond the Buzz: What is Supply Chain Resilience? “Supply chain resilience refers to the ability of a supply chain to prepare for unexpected events, adapt to disruptions, and recover quickly to restore its normal service levels,” Inbound Logistics said. “It’s not merely about preventing disruptions but being able to turn challenges into opportunities for growth and improvement.” Supply Chain Dive said because of events like COVID-19, the Panama drought, and Houthi attacks in the Red Sea, supply chain disruptions have become “part of the public’s consciousness and everyday nomenclature.” “The risk in our global economy is that supply chain disruptions are guaranteed to continue, but no forecast exists to tell us when or how…