This Week on Supply Chain Now: April 20-24

An estimated 12% of global trade worth more than $1 trillion traverses the Red Sea each year. When Houthi rebels started attacking commercial vessels in November 2023, ocean carriers began rerouting container ships around Africa’s Cape of Good Horn rather than through the Suez Canal on voyages from Asia to Europe. That greatly increased travel time and costs. As of March of this year, shipping through the Red Sea was still down 70% from before the attacks began, according to The Economist, with many ocean carriers still avoiding the Bab el-Mandeb Strait, which separates the Red Sea from the Gulf of Aden and the Arabian Peninsula. Maritime Industry Caught in the Crosshairs Houthi rebels launched attacks on ships in the Red Sea in response to Israel’s military operations in Gaza. The Houthis attacked more than 100 cargo ships between November 2023 and January 2025. The attacks, with missiles and drones, sunk two vessels and killed four sailors. In late October 2024, a headline in gCaptain read, “Red Sea Is Now So Dangerous Even NATO Warships Are Avoiding It.” “The United States Navy continues to send warships through the Red Sea, but its mission to protect merchant ships – Operation Prosperity…

Scope 3 emissions reportedly account for more than 70% of businesses’ carbon footprints. That huge percentage gives an indication of just how critical supply chain sustainability efforts are to the planet. Thankfully, a growing number of eco-friendly innovations are helping reshape global supply chains. Supply Chain Sustainability: An Industry Imperative in a Changing World It is becoming increasingly important for companies to accurately calculate their supply chain emissions and create an information-sharing ecosystem, according to Matthew Gardner, co-founder and managing partner of Sustainserv, a consulting firm that helps businesses implement sustainability strategies. Gardner said accounting for supply chain-related greenhouse gas emissions includes such challenges as: Data gathering of “materials, manufacturing processes, activities of second- and third-tier suppliers, and overall data governance and quality.” Calculation methodology that “reflects the realities of raw material sourcing, product manufacturing, transportation and distribution, and other life-cycle impacts that may affect reported greenhouse gas totals.” Supplier relationships, which can be strained as a result of emissions assessments. Businesses also need to keep in mind their relationships with consumers. PDI Technologies said 80% of U.S. consumers it surveyed were willing to pay more for sustainable products. “Between these statistics and the regulatory conversations that are happening in…