< Back to Articles
Share:

This Week on Supply Chain Now: December 14th – 19th

Want to hear the latest supply chain trends and industry news? Make sure to catch up on all the latest episodes, interviews, conversations, and livestreams right here!

On Saturday, Scott Luton and Vector Global Logistics’ Enrique Alvarez welcomed Patrick Nelson, a decorated combat veteran whose received the Bronze Star and the Purple Heart Medal, to hear his thoughts on what makes an effective leader in a challenging year like this.

 

On Monday, Scott welcomed Rod Sherkin with ProPurchaser.com back to the podcast to discuss one of our most asked topics: how to optimize the job search and truly stand out amongst the crowd.

 

On Tuesday’s podcast, we welcomed Sandro Natale with AT&T and Thomas Carter with TNS – Total Network Service to discuss digital engagement and digital transformations plus its role and purpose with your customers, employees, and partners.

 

On Wednesday, special guest Zachary Ramirez with Ally Logistics joined Scott and Greg to talk all about simplifying logistics in an ever more complex world.

 

On Thursday, Dale Wilkinson, Founder of goodgigs, joined us to share the trends he’s seeing among mission driven companies as the workforce remains virtual in the foreseeable future, the other media channels he’s branching out into to raise awareness, and more.

 

Finally, we wrapped up this week with a special episode of our Logistics with Purpose series featuring the David Robinson & Meta Robinson, the son and granddaughter of Jackie Robinson. Hear how they’re continuing to carry the family legacy of performance and social advocacy with Sweet Unity Farms Coffee.

 

Which was your favorite episode this week? Never miss an episode by subscribing to Supply Chain Now! Make sure you tune in next week for more great conversation, timely topics, and exceptional guests.

More Articles

Building Brand Leaders
Articles
January 20, 2025

Supply Chain Podcasts in 2025: Building Brand Leaders

The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…
supply chain podcasts
Articles
October 1, 2024

Why Invest in Supply Chain Podcasts?

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…