Share:

In this installment of our popular “This Week in Business History” series, host Scott W. Luton profiles a living legend in the advertising industry and global business world: Mary Wells Lawrence. We share her rise from her first role as a copywriter – – to eventually being inducted into the Hall of Fame. She would go on to create some of the most iconic advertising campaigns of all time, and forever change the industry.

More Podcast Episodes

Digital Transformation
play-button-podcast
podcast-blue-microphone
Podcast
April 10, 2024

Adapting Supply Chain Networks for Continuous Disruption

Global supply chains are still grappling with the aftermath of COVID-19 and ongoing disruptions caused by international conflicts and economic instability. So, in an era where destabilization has become the new normal, what can organizations do to improve agility and resiliency? In this episode of Supply Chain Now, hosts Scott Luton and Mary Kate Love are joined by supply chain transformation experts Christine Barnhart, Chief Marketing and Industry Officer at Nulogy and Jake Barr, CEO of BlueWorld Supply Chain Consulting to discuss the next steps for industry professionals. Offering actionable advice, the pair explain why supply chain leaders must actively embrace change management, adopting modern methodologies and technologies to enhance operational effectiveness. From the importance of bolstering visibility to understand and take a proactive role in managing supply chain networks, to the integration and interoperability of key technologies and value-add solutions, several essential learnings are shared. For a comprehensive rundown on several priority improvement areas, be sure to catch the full episode.
retail
play-button-podcast
podcast-blue-microphone
Podcast
June 17, 2024

Unveiling Supply Chain Innovation: Deep Dive and Expert Perspectives

Innovation and disruption are constants in the supply chain game. In this episode, hosts Scott W. Luton and Kevin L. Jackson, alongside special guests Greg Buzek from IHL Group and Vignesh Balasubramanian from Microsoft, dive deep into the pivotal role of generative AI in revolutionizing supply chain management. Understand the significant inefficiencies in current transportation logistics, with over 50% of trucks less than half full, and how AI can turn this challenge into a substantial efficiency gain. Our experts share real-world applications from Microsoft, highlighting AI’s role in enhancing planning and forecasting capabilities, adapting to changing data, and optimizing logistics to cut costs and improve delivery times. Vignesh’s personal anecdotes from the COVID-19 pandemic illustrate the importance of preparedness and strategic adaptation in the face of geopolitical and weather-related disruptions. Looking toward the future, we discuss strategies like nearshoring, the lasting impact of supply chain disruptions on inflation and consumer experiences, and the critical importance of maintaining clean and ready data for AI optimization. Gain valuable insights, practical strategies, and a compelling call to action to embrace AI-driven innovations to stay competitive in today’s volatile market.

This Week in Business History for May 24th: Transforming American Advertising with Mary Wells Lawrence

Share:

Coming soon!