In this installment of our popular “This Week in Business History” series, host Scott W. Luton profiles a living legend in the advertising industry and global business world: Mary Wells Lawrence. We share her rise from her first role as a copywriter – – to eventually being inducted into the Hall of Fame. She would go on to create some of the most iconic advertising campaigns of all time, and forever change the industry.
More Podcast Episodes
cyber
Podcast
March 27, 2024
Guarding the Gateways: Navigating Cybersecurity in Manufacturing
Cybersecurity is a global issue impacting almost every industry. Staggeringly, it’s estimated that cybercrime cost the world $8 trillion in 2023 – a figure exceeding the annual GDP of every country barring the USA and China. In this episode of Supply Chain Now, sponsored by Microsoft, hosts Scott Luton and Kevin L. Jackson sit down with Allison Giddens, Co-President of Win-Tech, Inc., an aerospace manufacturer, to discuss the critical intersection between cybersecurity and manufacturing. Conversations begin with a focus on risk prioritization, with Giddens explaining the manufacturers need to start with the computers in their front office before worrying about the threats facing their connected equipment. “We’re telling manufacturers, hey, you need to know how to run a marathon and they don’t even know how to walk a 5K,” she states. Discussions then turn to the importance of multi-factor authentication, the need to balance investments in both people and technology, the criticality of understanding cyber even when outsourcing, the pros and cons of cloud migration, and much more.
solutions
Podcast
April 15, 2024
Why The Grass Isn’t Greener: Neon Logistics TMS Selection Story
Selecting the right Transportation Management System (TMS) solution can be crucial for businesses. Finding a solution with the right balance of cost efficiency, visibility, good customer service, scalability, risk management, and analytics can be a difficult decision. Sometimes you get it right- and sometimes you get it wrong! In a recent episode of Supply Chain Now, hosts Scott Luton and Mary Kate Love welcomed Cody Graham, founder and president of Neon Logistics, and Anthony Ceritelli, senior director of Customer Success with Turvo, and discussed their unique business relationship. Neon Logistics initially partnered with Turvo for a TMS implementation but later switched to a different tech platform. However, they found the new platform fell short of their needs and returned to Turvo. The switch to the new platform cost Neon Logistics around $1 million in total costs, including time, additional vendors, and lost revenue from customers. Join us for this conversation, and learn from Graham’s unique experience. Find out more about how it’s not just about implementing a software solution; it’s about choosing a strategic tool and partner that aligns with the organization’s goals and values, and facilitates continuous improvement in the supply chain.