Share:

In this installment of our popular “This Week in Business History” series, host Scott W. Luton profiles a living legend in the advertising industry and global business world: Mary Wells Lawrence. We share her rise from her first role as a copywriter – – to eventually being inducted into the Hall of Fame. She would go on to create some of the most iconic advertising campaigns of all time, and forever change the industry.

More Podcast Episodes

vets
play-button-podcast
podcast-blue-microphone
Podcast
June 28, 2024

Think: Preparing Service Members for Higher Education with Marine Corps Veteran Ryan Pavel

In this new episode of Veteran Voices, host Mary Kate Saliva welcomes Marine Corps veteran Ryan Pavel to the show. Listen in as Pavel shares his journey from an apathetic high schooler to a dedicated serviceman and advocate for veterans. Pavel discusses the importance of understanding different perspectives, the value of thinking critically about one’s service and identity, and the work he does with the Warrior-Scholar Project, a national nonprofit that prepares enlisted service members for higher education.
business
play-button-podcast
podcast-blue-microphone
Podcast
July 19, 2024

The Buzz, Marketing Edition: Breaking Down Influencer Marketing, Prime Day, & Costco CX

The Buzz is Supply Chain Now’s regular Monday livestream, held at 12 noon ET each week. This show focuses on some of the leading stories from global supply chain and global business, always with special guests – the most important of which is the live audience! In this week’s episode of The Buzz, hosts Mary Kate Love and Katherine Hintz bring you the second marketing edition of The Buzz! Together they tackle top news by discussing: The uptick in influencer and celebrity marketing The impact of Amazon Prime Day on consumer shopping habits and supply chain, noting the potential strain on delivery and reverse logistics due to increased purchases and returns Costco’s decision to increase its membership fee due to inflation and rising supply chain costs, while maintaining a high customer retention rate The importance of customer experience for customer retention And so much more!

This Week in Business History for May 24th: Transforming American Advertising with Mary Wells Lawrence

Share:

Coming soon!