In this installment of our popular “This Week in Business History” series, host Scott W. Luton profiles a living legend in the advertising industry and global business world: Mary Wells Lawrence. We share her rise from her first role as a copywriter – – to eventually being inducted into the Hall of Fame. She would go on to create some of the most iconic advertising campaigns of all time, and forever change the industry.
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The Buzz is Supply Chain Now’s regular Monday livestream, held at 12 noon ET each week. This show focuses on some of the leading stories from global supply chain and global business, always with special guests – the most important of which is the live audience! In this week’s special episode of The Buzz, host Scott Luton and guest host Kristi Porter with Vector Global Logistics and Logistics with Purpose welcome three very special guests: Yaroslav Hnatusko with Restore Ukraine, Oksana Butrameeva with Mama Plant a Tree, and Vicki Bachmann with MATTER. Listen in and learn more about the incredible work our guests are doing to contribute to humanitarian efforts and aid to Ukraine, and how you can embody our mission, ‘Deeds, not words,’ dig in, and help.
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Small Parcel in 2024: What You Are Leaving on the Table
“When you’re looking at budgeting for the next two, three, four years, know that the parcel market right now is ripe. So go for it hard right now. Plan for volumes to stay pretty steady.” In this episode of Supply Chain Now, we’re joined by Robyn Meyer, Senior Vice President of Parcel Strategy and Solutions at Transportation Insight. Sharing a captivating reel of anecdotes and a truckload of insightful advice, Robyn, along with hosts Scott Luton and Mary Kate Love, offers several key parcel market forecasts, signposting a clear message: In what has become a shippers’ market, the opportunities for large and small players alike are immense. Discussions include a focus on the priorities of industry leaders, from the need to cut costs to mitigating risks and meeting heightening consumer expectations. Later, conversations then turn to the hangover from the pandemic and importance for shippers to diversify and take advantage of favorable market conditions. From considering how to find the right partner for your business as it grows and changes to the importance of understanding key operational data, listeners can expect a true masterclass from one of the industry’s brightest talents. Listen to the full episode for a complete rundown…