Joining us for this episode of Supply Chain Now is Mike Griswold, Vice President of Research for Retail at Gartner. Here, we discuss Gartner’s Top 10 Strategic Technology Trends for 2024 – a list of key innovations that can help organizations accelerate towards their business goals in the fast-evolving age of AI. Of these 10, Griswold deep dives into the three that he believes supply chain professionals and supply chain organizations need to be most aware of: #1 – Sustainable Technology: With customers paying ever greater attention to DE&I, environmental and governance practices, one wrong step could have catastrophic consequences. So, how can technologies play a role in enhancing sustainability practices and ensuring enterprises don’t end up in the limelight for the wrong reasons? #2 – Democratized Generative AI: Goldman Sachs reports that investment in AI globally should approach $200 billion just by 2025. So, how can everyone leverage AI to achieve more and be more successful, not just the technologists? What are the risks, and what are the opportunities? #3 – Augmented Connected Workforce: One of the biggest challenges facing the supply chain industry is attracting and retaining top talent. So, what role can technologies play in improving competency…

In this episode of Supply Chain Now, host Scott Luton and special guest co-host Tevon E. Taylor welcome Lori Boyer, Head of Content Marketing at EasyPost, to unpack the post-purchase experience (tracking, claims, and returns) and how owning these moments drives loyalty and repeat purchase. Drawing on fresh consumer research, Lori explains why reliability and flexibility now outrank “free,” why brands, not carriers, are held responsible for delivery outcomes, and how proactive notifications can double as high-performing marketing touchpoints. Together, the panel dives into practical plays shippers can run today: cutting “where is my order?” calls with automated, branded tracking; removing friction with one-click USPS claims filing; and turning adverse events into brand-building recoveries. They also explore modern return realities. From fraud and “keep-the-item” policies to sustainability pressures, and how to reduce returns at the source with better product information, sizing guidance, and segmentation. If you ship anything in 2025, this fast-moving conversation is a field guide to protecting your brand promise after the buy button. This episode is hosted by Scott Luton and Tevon Taylor, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.   Additional Links & Resources Check out all the great resources and information mentioned…