Supply chain benchmarking has been evolving rapidly, but the biggest shifts in driving true organizational value may still be unfolding. In this episode of Supply Chain Now, Scott W. Luton and Lora Cecere (Founder of Supply Chain Insights), are joined by Dave Winstone (Global Director, Supply Chain Excellence at Dow) and Wael Abdelmalek (CEO of Uthereal). Together, they explore what it truly means to define and measure supply chain excellence, moving from rigid historical spreadsheets to data-driven, dynamic benchmarking and human-AI partnership. The panel highlights how 32 top-performing companies outperformed the market by focusing on metrics that correlate directly to market cap rather than a simple popularity contest. Dave draws on nearly four decades of global leadership to make the case for focusing on portfolio rationalization and network design while bypassing traditional distractions like massive ERP implementations. Meanwhile, Wael shares how agentic AI platforms can condense 15 years of industry-leading research into minutes, creating a powerful learning engine that works alongside humans to scale organizational insights. The guests share the core operational pillars that separate top performers from the rest of the market: leadership alignment, clear strategic direction, customer focus, and balanced performance scorecards. By embracing data objectivity and the…

La industria del transporte hoy en día basa su comunicación entre generadores de carga y transportistas por medio de plataformas como WhatsApp; compartiendo información en diferentes formatos como texto e imagen con un seguimiento manual. TREBU es una empresa que busca revolucionar esto por medio de un asistente de Inteligencia Artificial capaz de entender, estructurar y estandarizar información. Daniel Akle, CEO y cofounder, y Marco Reyes, Head de Comercial, nos platican sobre cómo nace TREBU y cuáles son sus principales casos de aplicación. Marco y Daniel también nos comparten su experiencia emprendiendo y los retos que han superado en el camino. Descubre cómo aplicaciones de IA como TREBU están abriendo la puerta a una transformación en la logística, donde procesos automatizados y accesibles empoderan a las empresas a operar con mayor flexibilidad y precisión.