Retail’s new rules have altered the face of fulfillment forever – and modernizing your DC from warehouse to awarehouse is Rule 1. For years, many companies have treated fulfillment as largely a “backroom” function. Enter the COVID-19 pandemic – and its attendant global shutdowns and quarantines – and a company’s ability to keep its products flowing to buyers is in the spotlight. Supply chain leaders now must determine for their companies what “normal” looks like, and guide their executives and Boards to support new decisions and investments based on changing conditions. Whether defining a “new” normal…a “better” normal…a “safer” normal…a “riskier” normal…a “more flexible” normal, or whatever adjective fits best, supply chain leaders need new evaluation and decision frameworks to shape their fulfillment operation investments. Join Jeff Cashman, a 30-plus-year supply chain veteran, as he and Cyndi Lago, Vice President at Capgemini, a global leader in consulting, digital transformation, technology and engineering services, explore various considerations, dilemmas and options facing Chief Supply Chain Officers as they move into what has traditionally been “peak” fulfillment season and – more importantly – what 2021 is likely to have in store.

Stories of supply chain disruption have dominated the headlines and confirmed that modern supply chains must be built on a more resilient foundation. At the same time, we’re in an age of rapid digital transformation and businesses are all racing to modernize systems to deliver that just-on-time service customers have come to expect. As a result, data accessibility and visibility of supply chain processes have become critical. However, many businesses remain stuck in a maze of outdated legacy systems and siloed information. As we move from a linear supply chain model to a more dynamic, digital, and collaborative model, shouldn’t your data framework act in the same way? Peak season amplifies existing fulfillment challenges, and introduces new ones. E-commerce companies need the flexibility to scale up quickly to meet increased demand. Join John Evans and Will Allen with 6 River Systems and Scott Luton and Greg White with Supply Chain Now to learn how you can: – Empower your labor force and increase their productivity – Manage seasonal spikes in demand – Improve customer satisfaction and retention Plus, learn how Crocs successfully tackled a surge in demand by popping up a warehouse just in time for peak.