Discover how Trek, a global leader in the bicycle industry, transitioned from B2B-only shipments to launching a direct-to-consumer (DTC) initiative, propelling their business to new heights. In this webinar, Supply Chain Now hosts Scott Luton and Kim Reuter are joined by ProShip Co-Founder Justin Cramer and Tom Spoke, IT Director of Business Applications at Trek Bicycle Corporation, to discuss the strategic carrier decisions, innovative technologies, and operational efficiencies that fueled Trek’s growth. They will also explore how Trek’s partnership with ProShip helped streamline their supply chain, optimize shipping costs, and deliver exceptional customer experiences. This webinar is a must-attend for businesses looking to expand their reach and ride the wave of direct-to-consumer success.

In an ever-evolving world of constant uncertainty and disruptions, the ability to make intelligent decisions becomes the ultimate winning strategy for generating value. Supply Chain Planning leaders must elevate their role to be “decision shapers,” steering and driving the organization’s most critical business decisions. Join Supply Chain Now hosts Scott Luton and Jake Barr as they welcome Noha Samara, Senior Director Analyst with Gartner, for this special live conversation as a part of our new webinar series, “The Bridge: Connecting Leaders – Inspiring Change.” Join us for this first session and gain insights on how to be a more successful decision shaper and supply chain leader.