WEBINAR: 5 Key Considerations for Supply Chain Marketing Pros in 2025
Join us for a special LIVE conversation that will offer proven best practices, expertise and perspective for marketing teams, especially those that serve the greater supply chain industry. Supply Chain Now CEO Scott W. Luton will co-host the session, along with industry dynamo Adam Robinson, CEO of The Robinson Agency. We’ll also have a couple of extraordinary business leaders that will share parts of their professional journey, as well as critical insights from countless marketing campaigns: Elaine Benfield and Gale Daikoku. As you prepare for a successful close to 2024 and are getting ready for an even bigger 2025, join the conversation and bring your perspective as well!
More Webinars
Digital Transformation
Webinar
September 19, 2025
Real stories: Fast-tracking value, a pioneering digital transformation with impactful results.
Discover how Arxada, a specialty chemicals company, accelerated its planning transformation using OMP’s advanced platform and EY’s turnkey implementation approach. This session, hosted by Supply Chain Now’s Scott Luton and Jake Barr, highlights how focused execution, anchored in a strong business case, enabled rapid value realization across inventory, service levels, and planner efficiency. Learn what made the solution compelling to leadership and how collaborative delivery drove measurable impact. Join us and learn how to: Unlock Rapid Value – How a phased planning approach can deliver quick wins without the long timelines or high costs of traditional transformations. Build Planning Maturity – How to structure your transformation roadmap from foundational to advanced initiatives for step-by-step growth. Boost Performance with Integration – How unified, AI-driven planning tools improve service levels, optimize inventory, reduce costs, and enhance forecast accuracy. Simplify & Accelerate – How automation, scenario modeling, and industry-proven templates reduce complexity, lighten workloads, and speed deployment.
supply chain
Webinar
February 16, 2024
AI-Based Forecast Automation Dreams do Come True at Danone
Danone is on an ongoing transformation journey to create a consumer-centric and proactive supply chain so that it can more rapidly adapt to changing market conditions and unexpected disruptions, while also ensuring that operations become more sustainable. Improving forecasting accuracy is one of the enablers of this journey. By using advanced forecasting techniques enabled by Artificial Intelligence, Danone can more effectively predict and plan for potential disruptions or events. In this Supply Chain Now webinar, hear from Marc Martinez, Global Operations Transformation Director at Danone, and Anna Linden, Global head of Supply Chain Planning at SAP, about how you can initiate and steer a successful digital transformation journey in your company that brings you ahead of the competition. Learn how you can … · Start transforming your business with a digital, integrated planning approach. · Approach the sensitive topic of change management and acceptance for an automated process. · Improve forecast accuracy with embedded AI technology and external data in SAP IBP. · Drive supply chain efficiency with an automated planning approach. · Increase customer satisfaction.