Jan Freyburgher

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

Traditional supply chains react, while Adaptive Supply Chains are built to anticipate and evolve. Learn how these strategies can transform your supply chain and multiply margins despite today’s turbulent market environment. Supply chains are more than just something to manage. They’re a strategic asset to the organization – driving long term, sustainable growth by constantly adapting to a fast-changing world. In this white paper, you’ll learn: The three pillars that make up an adaptive supply chain Six practical strategies that can help you achieve the three pillars of an adaptive supply chain Real life use cases on how companies like yours are using these strategies to maximize operational performance, profitability, and sustainability   Download the “6 Strategies for Building an Adaptive Supply Chain” white paper here to learn more