Angela Carlson

At MODEX 2026 in Atlanta, Scott Luton sat down with Christian Lieberoth-Leden, Principal and Global Senior Expert, and Florian Salamon, Director of Consulting at 4flow, to unpack a complex warehouse transformation project that highlights the realities of modern supply chain growth. The discussion offers a behind-the-scenes look at what it really takes to design, implement, and scale a next-generation operation while keeping business moving uninterrupted. When Growth Forces Reinvention The project began with a clear challenge: a rapidly growing customer had outgrown its existing U.S. warehouse network. According to Christian Lieberoth-Leden, the company anticipated “doubling volume” over the next decade while simultaneously managing a major operational shift from B2B to B2C fulfillment. The existing facility simply could not support the future business requirements. A new warehouse was inevitable – – but this wasn’t just about adding capacity. It was about rethinking the operation entirely. At the same time, the stakes were extremely high. The warehouse would become a mission-critical hub for the company’s U.S. business, meaning there was little room for error. Start with Requirements, Not Tech One of the most important themes from the conversation is that successful transformation projects begin long before automation decisions are made. Christian emphasizes…

As logistics leaders look to future-proof their operations, they face a complex landscape filled with critical decisions ranging from navigating supply chain volatility and shifting customer expectations to evaluating fast-changing automation technologies. Successfully planning, designing and implementing large-scale automation solutions requires specialized expertise that many organizations don’t have in-house. This white paper from Bastian Solutions is designed to help you understand how the right consulting partner can make a meaningful difference in the success of your automation initiatives. It outlines the strategic role integration consultants play in optimizing distribution operations and provides practical guidance on how to assess their capabilities—so you can confidently choose a partner that aligns with your goals and complexity.   Why download this guide? Find the right partner – Learn how to evaluate and choose a consulting partner that fits your goals and complexity. Go beyond the tech – Understand why process-focused strategies, not just automation, drive real results. Know what OEMs and traditional consultants miss – See the value of objective, end-to-end expertise that prioritizes your full operation. Leverage data & design – Explore how advanced analytics and simulation tools lead to smarter decisions. Follow a proven roadmap – Use a four-phase framework to confidently…