Brandon Mason

The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…

At the 2025 Gartner Supply Chain Planning Summit in Denver, Scott Luton caught up with Justin Siefert, a familiar face in the supply chain community and a leader at John Galt Solutions, a global provider of end-to-end supply chain planning software. From demand and supply planning to inventory and S&OP, John Galt supports organizations across industries with the holistic capabilities needed to thrive in an increasingly unpredictable landscape.   A Company Investing in the Next Generation Before diving into industry trends, Siefert shared an update on one of the programs that sets John Galt apart: its supply chain scholarship program, which awards $10,000 to students pursuing supply chain degrees. This year’s cycle brought in a record number of nominations, with new winners set to be announced in January. It’s an initiative Siefert is proud of—and one that reflects John Galt’s belief in cultivating tomorrow’s leaders.   Old Problems, New Pressures: Planning in a World of Uncertainty When asked about the biggest challenges facing planners today, Siefert didn’t hesitate: uncertainty. While the forms of disruption change—pandemics, geopolitical shifts, demand shocks, evolving portfolios—the underlying challenge remains the same. Planners must anticipate what’s next and respond quickly, often in real time. “No day…