Adebayo Adeleke

In a world of constant digital noise, marketing leaders need more than impressions—they need attention, trust, and measurable results. Supply chain podcasts have emerged as one of the most effective ways to achieve that, offering a platform to extend your reach to hard-to-access decision-makers, build authentic thought leadership, drive demand and generate qualified leads, and strengthen both brand recognition and visibility. Inside This White Paper, You’ll Learn: Why 80% of podcast listeners take action after hearing an ad—and how to leverage that to drive pipeline. How to usestorytelling to humanize your brandand create lasting audience loyalty. Proven ways podcasts canelevate brand awareness, support sales enablement, and accelerate deal cycles. Four key stepsto producing standout podcasts that deliver measurable ROI. Real-world success storiesfrom leading brands like Mattel, Colgate-Palmolive, Georgia-Pacific, and more. DOWNLOAD NOW

Written by Karin Bursa, Founder and CEO of NIRAKIO and Supply Chain Now Host If you know me, you know I’m a supply chain nerd. I love talking about it, thinking about what’s next, and sharing success stories to inspire others who may feel overwhelmed or unsure where to start. So, when I stepped into the moderator’s chair for our recent Supply Chain Now livestream, I knew we were in for a powerful conversation. Five extraordinary women — each leading global supply chains at some of the world’s most iconic brands — came together to share how they are navigating disruption, embracing innovation, and shaping the future of supply chain leadership. As a fellow Woman in Supply Chain for over 30 years, I had to resist acting like a true ‘Fan Girl’ — I could have talked with them for hours. The world we live in is the “Never Normal.” Volatility is constant. Technology is advancing faster than our operating models. Yet, what struck me most during our panel was the optimism and resilience each leader displayed. These women are proof that even in the face of complexity, supply chains can be transformed into engines of business growth, agility, and…