Jasmine Crowe

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

Another BIG week at Supply Chain Now! If you missed an episode, get a quick summary and listen here! We published a great Logistics with Purpose episode on Saturday the 8th, featuring Shane Buerster with Z Beans Coffee. Supply Chain Now · “Logistics with Purpose: Shane Buerster with Z Beans Coffee”       On Monday, Scott and Greg spoke with Keith Saunders, Vice President of Direct Materials and Sourced Finished Goods at Zep Inc.   Supply Chain Now · “Supply Chain Front & Center: Keith Saunders with Zep Inc.”     Stephanie Thum talked about relentlessly focusing on the customer on the podcast on Tuesday with Scott and Greg.   Supply Chain Now · “Relentlessly Focused on the Customer: Stephanie Thum with Practical CX”     On Wednesday, we published this week’s Supply Chain Buzz, which featured an excellent interview with Andrew Kelley, the CCO of Boxlock.   Supply Chain Now · “The Supply Chain Buzz for August 10th with Featured Guest Andrew Kelley from BoxLock”   On Thursday, we shared another great episode in the TECHquila Sunrise series with Greg White, where Greg shares the latest investments, acquisitions, innovations, and glorious implosions in Supply Chain Tech every week.…