Share:

Jan van Niekerk

More

December 11, 2020

Understanding Logistics: A Discussion with Scott Luton, Founder & CEO of Supply Chain Now.

Scott Luton was featured in two episodes of Rethinking Supply Chain, hosted by Venzee CEO, John Abrams: Understanding Logistics: A Discussion with Scott Luton, Founder & CEO of Supply Chain Now. John got connected with Scott after listening to one of our podcast episodes that dove into the physical and automated aspects of supply chain. Listen to Part One of the interview HERE Listen to Part Two of the interview HERE
planning
November 18, 2025

From War Rooms to Winning Strategies: How High-Tech Brands Tame Supply Chain Chaos

Special Guest Blog Post written by Jeff Echel and Steve Lykken with e2open   Supply chain planners in high-tech don’t just manage shipments; they’re crisis managers, data detectives, and sometimes, referees in a high-stakes game of inventory tug-of-war. Why do these planners find themselves huddled in “war rooms,” surrounded by spreadsheets and urgent emails? It starts with relentless pressure: customers expect rapid, reliable service, but the reality is a maze of long lead times, outsourced manufacturing, and unpredictable global logistics. Securing critical components can take months, and a single misstep, like overstocking or missing a shipment, can ripple through the business, impacting revenue and margins. The chaos: War rooms and spreadsheet battles Add to that, the complexity of forecasting demand. Planners reconcile noisy, inconsistent data from retailers and distributors, often with little visibility, into . Forecasts are built, torn down, and rebuilt, sometimes manually, as teams try to align bottom-up channel data with top-down financial targets. Meanwhile, supply plans are constantly threatened by shortages, excess inventory, and last-minute changes. When demand surges or supply is disrupted, channels compete for limited stock, sometimes “stealing” from each other, and sometimes winning simply by being the loudest voice in the room. All of…