Colton Griffin

The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now! On Monday we started the week off with an episode of Supply Chain Now with Scott Luton and TEKTOK host Karin Bursa! The two welcomed COO of SAPICS, Jenny Froome, and the Business Development Executive at SAPICS, Tonya Lamb. On Tuesday, we published a new episode of This Week In Business History with host Kelly Barner. On Tuesday, Scott reflects on the 2021 global summit with Lora Cecere, Kelly Barner, and Kevin L. Jackson. These four talk about some of the most impactful conversations that happened during the event, including effective leadership and how it goes hand in hand with supply chain planning, and more. On Wednesday we released an episode of Logistics With Purpose. This episode features Henok Berhanu, Founder & CEO of Carry 117, and Ashley Bohinc, Executive Director of Carry 117. On Thursday we published a new episode of the Freight Insider with host Page Siplon. Page welcomed Christian Fischer, President and CEO of Georgia Pacific, to the show. On Friday, we published the podcast version of our Monday Supply Chain Buzz livestream, with special guest,…