Felton Lewis

This post is written by our friends at e2open. E2open is the connected supply chain software platform that enables the world’s largest companies to transform the way they make, move, and sell goods and services. Moving as one.™ Learn More: www.e2open.com.   Global supply chains are under pressure like never before, and disruptions aren’t rare events anymore—they’re structural, constant, and often originate outside your four walls. A single weak link in your supplier network can ripple across production schedules, customer commitments, and brand reputation. The old playbook of reacting to occasional crises doesn’t cut it. To thrive in 2025 and beyond, companies need real-time visibility, predictive insights, and agile execution. That’s where supply chain control tower technology comes in.   What is a supply chain control tower, really? A control tower acts as the command center for your supply chain. It gathers and visualizes data, analyzes disruption impacts, and provides actionable recommendations before problems escalate. Advanced solutions can even automate responses to routine issues and enable cross-functional collaboration to ensure that decisions aren’t just well-informed, they’re executed across the supply chain as well.   Why control towers matter now Supply chain risk isn’t a passing cloud; it’s a thunderstorm that…

Supply Chain Now is the voice of the supply chain industry, and our hosts are experts in the field. Podcast listeners and webinar viewers tune in to hear the sage advice of host Jake Barr, heralded as an architect of global supply chain strategy and creator of “profit powerhouses.” Earning His Spot on Stage Barr today is the CEO of BlueWorld Supply Chain Consulting, which provides support to such Fortune 500 companies as Cargill, Caterpillar, 3M, PepsiCo, and Pfizer and helps them bring products to market. “We place a premium on accelerating speed to market by leveraging supply chain transformation,” he says. “The result is better operating margin performance and the opportunity to drive faster growth in revenue.” During his more than 33 years with Procter & Gamble, Barr served as the global director of supply network operations and led the end-to-end planning transformation project, which created control towers that now manage the daily business globally and earned him recognition as the architect for the company’s demand-driven supply chain strategy. He served on the MIT Center for Transportation & Logistics advisory council for its Supply Chain 2020 Project, was named to the League of Leaders for retail and consumer goods…