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November 18, 2025

From War Rooms to Winning Strategies: How High-Tech Brands Tame Supply Chain Chaos

Special Guest Blog Post written by Jeff Echel and Steve Lykken with e2open   Supply chain planners in high-tech don’t just manage shipments; they’re crisis managers, data detectives, and sometimes, referees in a high-stakes game of inventory tug-of-war. Why do these planners find themselves huddled in “war rooms,” surrounded by spreadsheets and urgent emails? It starts with relentless pressure: customers expect rapid, reliable service, but the reality is a maze of long lead times, outsourced manufacturing, and unpredictable global logistics. Securing critical components can take months, and a single misstep, like overstocking or missing a shipment, can ripple through the business, impacting revenue and margins. The chaos: War rooms and spreadsheet battles Add to that, the complexity of forecasting demand. Planners reconcile noisy, inconsistent data from retailers and distributors, often with little visibility, into . Forecasts are built, torn down, and rebuilt, sometimes manually, as teams try to align bottom-up channel data with top-down financial targets. Meanwhile, supply plans are constantly threatened by shortages, excess inventory, and last-minute changes. When demand surges or supply is disrupted, channels compete for limited stock, sometimes “stealing” from each other, and sometimes winning simply by being the loudest voice in the room. All of…
February 25, 2021

This Week on Supply Chain Now: February 15th – 19th

It’s time for Supply Chain Now! Make sure you’re up to date on all the latest episodes, interviews, conversations, and livestreams right here!   On Monday, Tracie Ohonme & Angela Carlson with Samaritan’s Feet International joined us to talk about how their outreach has shifted due to COVID-19, leading with a servant-leader mentality, & more!     On Tuesday, Scott and Greg welcomed, VP of Client Solutions with Alloy, Logan Ensign, a business leader from an industry dynamo that is empowering companies to successfully bridge the gap between plans and reality.     On Wednesday, Mike Griswold, VP Analyst at Gartner, joined us to discuss the latest in retail supply chains from an analyst’s perspective.   On Thursday, Scott and Greg welcomed Jon Gold with NRF to share the key NRF takeaways and trade issues to keep an eye on.   On Friday, we replayed a recent livestream that kicked off our new partnership with The Assoication for Manufacturing Excellence (AME). Scott & Greg heard from Lee Alves with Simpler Consulting (an IBM Company), Jan Freyburgher with OpusWorks, Tony Spielberg with Cambridge Air Solutions, and Errette Dunn with Rever about the prevailing trends may drive manufacturing in 2021. Which was…