Jim Becker

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

As logistics leaders look to future-proof their operations, they face a complex landscape filled with critical decisions ranging from navigating supply chain volatility and shifting customer expectations to evaluating fast-changing automation technologies. Successfully planning, designing and implementing large-scale automation solutions requires specialized expertise that many organizations don’t have in-house. This white paper from Bastian Solutions is designed to help you understand how the right consulting partner can make a meaningful difference in the success of your automation initiatives. It outlines the strategic role integration consultants play in optimizing distribution operations and provides practical guidance on how to assess their capabilities—so you can confidently choose a partner that aligns with your goals and complexity.   Why download this guide? Find the right partner – Learn how to evaluate and choose a consulting partner that fits your goals and complexity. Go beyond the tech – Understand why process-focused strategies, not just automation, drive real results. Know what OEMs and traditional consultants miss – See the value of objective, end-to-end expertise that prioritizes your full operation. Leverage data & design – Explore how advanced analytics and simulation tools lead to smarter decisions. Follow a proven roadmap – Use a four-phase framework to confidently…