Amit Saini

Supply chain technology is a hot commodity. Venture capital investments in supply chain tech and technology-based logistics companies have totaled an estimated $15.4 billion in 2024, and more than 150 supply chain startups have been acquired in the last two years as logistics companies work to leverage cutting-edge technology to improve their services. According to a Kearney report, the biggest capital infusions have been in delivery technology, warehouse automation, and supply chain digitization and artificial intelligence (AI), and the investments are paying off. “Quite simply, the more you invest, the better you get at monetizing breakthrough innovation.” Freight brokerages, in particular, are looking to technology to help set them apart – or stay in business. Brush Pass Research reported there are 17.5% fewer active freight brokerages today than there were two years ago. Three Supply Chain Startups to Know StartUs Insights identified the top nine supply chain innovations and trends for 2025: AI Internet of Things (IoT) Flexible supply chains Big data and analytics Robotics Supply chain sustainability Supply chain traceability Last-mile delivery Cybersecurity   “The supply chain has several variables that hinder its efficiency, including globalization, government regulations, pandemics, international transportation costs, increasing competition, and more,” StartUs said of…

At MODEX 2026 in Atlanta, Scott Luton reconnected with James Malley, Co-Founder and CEO of Paccurate, for a conversation that blended humor, operational insight, and a fresh perspective on where warehouse technology is headed. While the discussion included everything from Disney World to hot dog bun conspiracies, the core message was serious: supply chain organizations are entering a new phase where control, visibility, and operational simplicity matter more than flashy technology demos.   MODEX 2026: Less Hype, More Optimization After nearly a decade of attending MODEX events, Malley sees a clear shift in this year’s show floor dynamic. “I notice in some years at MODEX, there will be all kinds of wild technology that’s kind of futuristic. And in other years, the vibe seems to focus more on the maturation of technology in very established categories,” he explains. “This year is more of the latter.” In other words, the industry appears to be moving from experimentation toward optimization. Rather than chasing the next shiny object, many supply chain leaders are focusing on getting more value from the systems and automation they already have in place. Deeper analytics, better visibility, and operational refinement are becoming bigger priorities than headline-grabbing robotics demonstrations.…