Jacob Gorm Larsen

Step up your supply chain strategy by checking out all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now! On Monday, we released 2 new episodes! On this episode of Supply Chain Now, hosts Scott and Greg welcome Nicci Scott with Commercial Transport Academy and Jenny Froome with SAPICS for the next installment of the Supply Chain Across Africa series. On This Week in Business History, host Scott W. Luton sheds light on 3 historical milestones that enabled us to move faster: cars, coasters, & computers. On Tuesday, we released 2 new episodes! On this episode of TEK TOK, host Karin Bursa takes us through 6 strategies to boost resilience, agility, and response in your organization’s supply chain. On TECHquila Sunrise, we’re looking back on a “Sunrise Special” episode where host Greg White shares how venture capitalists decide which companies to invest in (and how much!). On Wednesday, host Scott Luton welcomed Deborah Dull, Supply Chain Product Management at GE Digital, and Mucai Kunyiha, Chairman of the Kenya Association of Manufacturers and Group Chief Executive Officer of Kzanaka Ltd, to the podcast. On Thursday, we released a replay of our Manufacturing Monday edition of…

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…