Kim Snyder

At MODEX 2026 in Atlanta, Scott Luton sat down with Christian Lieberoth-Leden, Principal and Global Senior Expert, and Florian Salamon, Director of Consulting at 4flow, to unpack a complex warehouse transformation project that highlights the realities of modern supply chain growth. The discussion offers a behind-the-scenes look at what it really takes to design, implement, and scale a next-generation operation while keeping business moving uninterrupted. When Growth Forces Reinvention The project began with a clear challenge: a rapidly growing customer had outgrown its existing U.S. warehouse network. According to Christian Lieberoth-Leden, the company anticipated “doubling volume” over the next decade while simultaneously managing a major operational shift from B2B to B2C fulfillment. The existing facility simply could not support the future business requirements. A new warehouse was inevitable – – but this wasn’t just about adding capacity. It was about rethinking the operation entirely. At the same time, the stakes were extremely high. The warehouse would become a mission-critical hub for the company’s U.S. business, meaning there was little room for error. Start with Requirements, Not Tech One of the most important themes from the conversation is that successful transformation projects begin long before automation decisions are made. Christian emphasizes…

This week at Supply Chain Now has been full of great conversations and key takewaways you don’t want to miss. Check out all the latest episodes, interviews, conversations, and livestreams right here! On Saturday, Scott & Greg Chat Automotive & Leadership with Jim Liegghio & Elba Pareja-Gallagher   On Monday, Scott and Greg welcome SAP business leaders that are fueling industry 4.0, Mike Lackey and Robert Merlo, who share key takeaways from a wide variety of initiatives right here.   On Tuesday, Scott and featured guest Jonathon Karelse, CEO of Northfind Management, lead the conversation surrounding the next big idea for decision making and planning in most companies: Behavioral Economics.   On Wednesday, Scott and Greg hosted welcomed Kara Brown and Will Haraway from LeadCoverage to Supply Chain Buzz where they discussed recent developments in supply chain, key takeaways surrounding customer experience, democratization in the TMS space and technology trends.   On Thursday, Scott and Greg welcomed two business leaders from OMNIA Partners, Lisa Wittmer and Dan Grant, for a discussion on how modern GPO is future-proofing the global supply chain.   And we ended the week with an episode of TECHquila Sunrise. Featured guest Jason Perez, CEO of YARDZ,…