Jesse Bailey

The right match unlocks efficiency, visibility, and cost control—without drowning in unused features Special Guest Blog Post written by e2open   When picking a Transportation Management System (TMS), shiny features, slick dashboards, and buzzwords can be distracting. But here’s the truth: real ROI doesn’t come from having the most bells and whistles. It comes from finding a TMS that fits your transportation complexity like a glove.   Too simple, and you’ll outgrow it before the ink is dry. Too complex, and you’ll be paying for tools you don’t use. Nail the fit, though, and other KPIs like cost savings, faster execution, and happier customers will slide into place.   How to pick a TMS that fits your freight   Carriers and LSPs running on legacy systems miss out on the real-time visibility and cost control a modern TMS delivers, leaving them slower, less efficient, and easier to undercut. Let’s unpack how to look beyond flashy features and choose a TMS that works for your business:   Match complexity first. The biggest ROI driver is aligning your TMS with your transportation complexity. Get that right, and everything else follows.   Consider adaptability and scalability. Your TMS should grow with you. Look…

Special Guest Blog Post written by Parabola Founder & CEO, Alex Yaseen   Operators are under pressure. They’re expected to move faster, do more with less, and somehow keep everything running smoothly while their systems, tools, and data are a mess. Now, AI is adding a whole new layer. On one hand, it’s exciting. The potential is real. On the other, a lot of teams feel stuck. They know they should be using AI, but they’re not sure where it fits into their day-to-day work. These are the five questions I get asked most often—whether someone’s trying to get started with automation, or trying to figure out how AI actually helps. 1. Can we automate this, or is it too messy? This question usually comes from someone deep in a spreadsheet that was never meant to scale. The short answer is: yes, you can probably automate it. But the longer answer is that you’ll need to rethink the process first. AI can help summarize, transform, and clean data—but it won’t fix a broken workflow. That’s on you. The best teams pair structured automation with lightweight AI to get leverage. Think: using rules and logic to standardize a workflow, and AI…