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Building Brand Leaders
January 20, 2025

Supply Chain Podcasts in 2025: Building Brand Leaders

The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…
November 12, 2020

This Week on Supply Chain Now: November 1st – November 12th

This week on Supply Chain Now, we released our 500th episode, gained key insight into the latest industry news, & heard from featured guests who shared their journeys into supply chain. Make sure you’re up to date on all the latest episodes, interviews, conversations, and livestreams! On Saturday, Brandon Mason, a lead analyst for Eaton’s Global Market Intelligence group shares with Scott his insights into automotive industry trends, including emerging technologies & economic trends.   On Monday, the Supply Chain Now team got together to celebrate 500 episodes and look back on the journey so far.   On Tuesday’s podcast episode, Scott & Greg welcomed Hank Picken and Jeff Picken, the father-son team leading Beaumont Products. Listen up as they share what its like to be part of a family business as well as key insight into manufacturing.   For Veteran’s Day on Wednesday, we featured the Veteran Voices podcast where Scott welcomed Rear Admiral Casey W. Coane, U.S. Navy (Retired) to talk about his military service and the mission he’s on now.     On Thursday, Karin Bursa & Sofia Rivas Herrera joined Scott & Greg on the Supply Chain Buzz. Listen up as they dive into giving forward…