Jeff Graan

Another great week here at Supply Chain Now! Did you catch all the episodes? If not, you can check them all out here: We kicked off the week with This Week in Business History, where Scott looks back at some of the biggest historical events in business history for the week ahead. Supply Chain Now · “This Week in Business History for June 29th: The U.S. Interstate Highway System”   Then on Tuesday, Scott and Greg welcomed Cynthia Curry with the Metro Atlanta Chamber and Jasmine Crowe with Goodr to the podcast for a conversation about redirecting excess prepared food and so much more.   Supply Chain Now · “Feed More & Waste Less: Jasmine Crowe with Goodr”   On Wednesday, we continued our new series, TECHquila Sunrise with Greg White, where Greg shares the latest investments, acquisitions, innovations, and glorious implosions in Supply Chain Tech every week.   Supply Chain Now · “Top 25 Startup Ecosystems, Inclusive Investing, & Big Deals: TECHquila Sunrise with Greg White”   On Thursday we published the Supply Chain Buzz, where Greg and Scott discussed the top supply chain news of the week.   Supply Chain Now · “Supply Chain Buzz for June 29th:…

This post is written in partnership with Reuters Events: Supply Chain. Reuters Events connects the world’s most senior supply chain leaders through conferences, research, and digital content. Learn more: events.reutersevents.com/supply-chain/usa   When decisions cannot keep pace with change There is a moment most planning leaders recognise right now: A tariff announcement lands. A carrier pulls capacity. Demand accelerates faster than the forecast adjusts. The decision window compresses, and by the time there is confidence in the data, the cost of delay is already building. These pressures across supply chains are not new. What has changed is the speed at which conditions move underneath a decision, often faster than organisations are set up to respond. Customer expectations do not flex when supply does not. The cost of a wrong call, whether inventory in the wrong market, capacity committed too early, or service levels slipping before anyone flags them, compounds quickly. Most organisations have responded by investing. Better tools. More data. AI pilots. Network reviews. The core problem persists: decisions are still being made without full confidence. Planning and execution do not align when conditions change. In many cases, the issue is not disruption itself. It is how long organisations take to…