Eric Aparicio

written by Deborah Dull, on site at GreenBiz 2026   One of the most repeated excuses in the circular economy space is that American consumers just do not care enough. They will not sort their waste. They will not pay a premium for sustainable products. They will not participate in take-back programs. Europe is different, the story goes. Americans are a lost cause. Today I sat through a panel where that story got taken apart, piece by piece, with actual data. On this panel were Tom Szaky the CEO at TerraCycle and Loop, Gary Lewis the CEO at Resourcify, Rob Whitter the Head of Climate and Sustainability at Visa, and Casper Venbjerg Hansen the Senior Director of Sustainability Risk & Compliance for Ambu A/S; all facilitated by Lauren Phipps of MOLG. A company that runs in-store recycling programs across more than a million locations in 20 countries looked at their numbers. Whether someone was bringing back a wetsuit in Japan, cosmetics in France, or gear in the United States, the behavior was statistically identical. You could not tell the countries apart. American consumers who chose to participate were participating at the exact same rate as everyone else. Then there was…

Inventory audits may be one of retail’s most overlooked revenue opportunities. Every large retailer has invested in software that predicts demand, triggers replenishment, and manages shelf space with precision. Almost none of that software questions whether the inventory number it’s reading is actually correct. A recent study in the Journal of Business Logistics suggests that blind spot is expensive, and that fixing it is one of the more overlooked levers a retailer has for growing sales. The researchers, working with a major UK grocery chain, examined roughly 24,000 products across 11 stores to understand why inventory records drift from what’s physically on the shelf, a problem known in the industry as inventory record inaccuracy. They then ran a field experiment to measure what happens to sales when a store corrects those records through a full audit. The results reframe a task most retailers treat as a nuisance into something closer to a growth strategy. Start with why the records go wrong in the first place. The study found that products carrying more inventory and products replenished more often were significantly more prone to inaccuracy. That makes intuitive sense: every case broken down, every unit moved from backroom to shelf, is…