For three decades, WiseTech Global has been quietly powering the movement of goods around the world, but the biggest transformation in the company’s history may still be ahead. In this episode of Supply Chain Now, Scott W. Luton and Wiley Jones are joined by Zubin Appoo, Chief Executive Officer at WiseTech Global, Australia’s largest ASX-listed technology firm and the world’s leading logistics, supply chain, and global trade technology company. Together, they explore what it truly means to build digital infrastructure for the global supply chain, from customs brokerage and freight forwarding to the full end-to-end trade lifecycle following WiseTech’s landmark acquisition of e2open. Zubin draws on nearly 25 years of experience, including 15 foundational years at WiseTech and seven years leading social purpose businesses, to make the case for being AI-first rather than AI-assisted. He also unpacks how decades of proprietary data, combined with large language models, are enabling WiseTech to solve problems that were previously out of reach, faster and more powerfully than ever before. Zubin also shares the leadership philosophy that has guided him across every role: reward success, reward failure, punish inaction. It’s a mindset built for an era where the pace of change demands bold experimentation,…

In this episode of Supply Chain Now, Scott Luton welcomes back Supply Chain Dive senior reporter Max Garland for a fast-paced look at the biggest logistics stories shaping Q4 2025. Max breaks down the latest peak season surcharges, noting how FedEx, UPS, and Amazon are raising fees while newer players like U-Speed and GoBolt are winning business with “no-fee” strategies. He also shares how shippers can protect margins through early planning and carrier diversification. The conversation continues with updates on Amazon Shipping’s growing market share, UPS’s first-ever driver buyouts, and the widespread impact of the de minimis rule’s repeal, which has cost brands like Lululemon hundreds of millions. They wrap with coverage of the Canada Post strike, exploring what it means for holiday deliveries and why U.S. shippers should take note. Insightful, data-driven, and timely, this episode offers practical takeaways for supply chain professionals heading into peak season. This episode is hosted by Scott Luton, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.   Additional Links & Resources Check out all the great resources and information mentioned during the show: Connect with Max Garland Learn more about our hosts Want more Supply Chain Now? We know you can’t…