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January 16, 2026

Demand Chain AI’s Rob Haddock on Raising Planning Maturity and Helping Companies Outgrow Spreadsheets

At the Gartner Supply Chain Planning Summit in Denver, Scott Luton caught up with Rob Haddock, a seasoned supply chain practitioner and advisor with Demand Chain AI, to discuss the persistent planning challenges organizations face—and why maturity, discipline, and optimization still matter more than buzzwords. Demand Chain AI blends consulting services with advanced supply chain technologies, focusing on optimization across trade promotion management, demand sensing, supply planning, and detailed production scheduling. Haddock’s role centers on helping organizations strengthen business processes—particularly sales and operations planning (S&OP), performance reporting, and the practical application of technology to improve execution on both the demand and supply sides.   A Practitioner’s Perspective on Planning Gaps Haddock’s perspective is shaped by decades spent inside large, sophisticated supply chain organizations. Early in his career, he worked within an iconic, global beverage company where advanced planning environments were already in place—though, in hindsight, he admits those tools were sometimes underutilized. Today, Haddock spends much of his time working with small and mid-sized organizations that haven’t been as fortunate. In many of these environments, planning maturity is still low, foundational practices are missing, and—unsurprisingly—Excel remains the primary planning tool. “Basic business practices that have been around since the 1990s…
December 3, 2021

This Week In Supply Chain Now: November 29th – December 3rd

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now! We started this week off with an episode of Supply Chain Now as Scott Luton chats with Lora Cecere and Dr. Madhav Durbha, Vice President of Supply Chain Strategy for Coupa Software. In Monday’s episode of This Week In Business History, Scott Luton talks about the history and development of video games- from the origins of Atari to the companies that are currently dominating the market. On Tuesday, we republished a classic TEKTOK episode with host Karin Bursa. In this episode, Karin shares six strategies for greater supply chain resilience. On Wednesday’s Supply Chain Now episode, Scott had a great conversation with culture expert, author, and speaker Ray Attiyah with Run Improve Grow. Scott and Ray talk about the key points in his new book, Fearless Front Line: The Key to Liberating Leaders to Improve & Grow Their Business. On Thursday, we released another episode of Supply Chain Now with host Scott Luton and special co-host Allison Giddens. Scott and Allison welcome Chad Molen with NIMBL, and Dan Reeve with Esker to the show. On Friday, we released the…