Dr. Yossi Sheffi

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now! We started our week off with a conversation on Supply Chain Now with not one, but two Allisons! Scott and Greg had the opportunity to talk with Allison Grealis the President of the Women in Manufacturing Association and Education Foundation, and Allison Giddens the Co-President of Win-Tech and Treasurer of the Georgia Chapter of Women in Manufacturing. Scott focused on the history of Labor Day in Monday’s This Week in Business History’s episode. Scott talks about the history of the holiday and the part that everyone plays when it comes to the global workforce. On Tuesday, we published a new episode of TEKTOK with host Karin Bursa featuring Greg White, host of TECHquila Sunrise. During this episode Karin talks with Greg about his perspective on how to be successful in today’s HOT Supply Chain Tech market. On Wednesday’s episode of Supply Chain Now, Scott and special co-host Mike Griswold, Vice President of Research at Gartner, interviewed Scott Mann. Scott Mann is known for being a Green Beret, Retired Lieutenant Colonel in the U.S. Army, and President of Rooftop Leadership.…