Intro/Outro (00:03):
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Scott Luton (00:31):
Hey, good morning by Scott Luton with supply chain. Now, welcome back to the show here today. We are broadcasting from the 18th annual reversal logistics association conference. Next, the center of the universe for all things, returns management and reverse logistics. At least this week right here in Vegas, I’m joined by a couple of fantastic featured guests. One repeat guest. We got Julie Ryan, senior manager, uh, north America returns and remarketing with HP, Julie, how you doing? Hi.
Julie Ryan (00:58):
Good. Glad to be back.
Scott Luton (00:59):
It is great to see you. I’ll tell you the world changed in the last couple years.
Julie Ryan (01:02):
A little bit,
Scott Luton (01:04):
Looking forward to revisit with you. And you brought a friend. Yes. Reid Ginzel remarketing program manager also with HP. Yes,
Reid Ginzel (01:12):
Absolutely. Great. First time here, RLA and glad to be here.
Scott Luton (01:15):
Fantastic. Welcome. Welcome. You’re amongst friends. That’s right. Great to have. We love a repeat guest. So, um, before we get down to, uh, we’ve been calling it super the day, right? Returns management, reversal logistics, as the big themes before we get there, let’s rekindle our knowledge of one Julie Ryan and our new friend re Gisel. So Julie, tell us where you grew up. Give us some context there.
Julie Ryan (01:38):
Well, I have a little bit of color here. Yeah, because, um, I was the product of a corporate America dad. Okay. So born at outside of Chicago, lived in Detroit, outside of Detroit, Iowa Fargo, North Dakota, really Fargo and landed in Texas, my senior year in high school. So I think my claim to fame is I went to three high schools in three states. Right.
Scott Luton (02:04):
So how so? Uh, so many questions, a little time of all those cities you mentioned as great cities. Yes. What was, uh, what was your most endearing one?
Julie Ryan (02:12):
Chicago. And we still try and get back every couple of years and it’s, uh, really the, the city like shore drive, but the Chicago deep dish pizza
Scott Luton (02:23):
I’m with you. I’m I
Julie Ryan (02:24):
Love fan.
Scott Luton (02:25):
I love Chicago. We’ve been a couple times in the early fall before it gets really cold. And you can sit outside and eat. Yes. At farmer festival. All this stuff. Yes. The pizza you name it. It’s such a great, great city.
Julie Ryan (02:35):
Love the city. Wouldn’t wanna go today though. No, it’s cold. I bet. I bet.
Scott Luton (02:40):
Re how about you? I think yours, it’s a little easier, more history. Is
Reid Ginzel (02:44):
That right? It’s not quite as exciting as Julie, so to speak, but I was actually born and raised, landed in Texas day one for Reed. Okay. And, uh, grew up in Cypress, Texas. It’s a Northwest suburb of Houston lived there my entire life. It’s grown massively and I’ve gotten to see that expansion. And we actually like it so much that I got married. We rooted ourselves in Cyprus and we have two kids that are hopefully going to continue to grow up in Cyprus,
Scott Luton (03:09):
Further laying down your roots. How old are your children?
Reid Ginzel (03:12):
We have a three year old and a one year old, a three year old girl and a one year old boy,
Scott Luton (03:15):
Man. Those are exciting ages.
Reid Ginzel (03:17):
We’re in the thick of it right now.
Scott Luton (03:19):
Awesome. Uh, one quick follow up question. So Cypress, uh, you lots of growth right outside of Houston. What’s one thing that Cypress is known for beyond having, uh, the, the Genzel kids running around.
Reid Ginzel (03:32):
So little known fact is it’s actually the third largest school district in Texas, right behind Houston ID. And Dallas is it’s it’s, it’s very big school district. So
Scott Luton (03:42):
You weren’t kidding when it comes to growth?
Reid Ginzel (03:43):
No, not at all. That’s pro over 10 high schools. It’s probably closer to 12 or 13 high schools in SIFA school district. All
Scott Luton (03:50):
Right. Well, um, one other thing, little tidbit we picked up on you re uh, from our dear friend, the one only Tevin E Taylor is that you’re also a fellow Texas, a and M fan and maybe alum
Reid Ginzel (04:01):
Too. That’s correct. Graduated from Texas a and M a fourth generation Aggie. So I almost didn’t have a choice. It shows me
Scott Luton (04:09):
Fourth generation Aggie. Um, so as we’re getting around to my next question, favorite sports team Aggie’s clearly is number one, is that that’s
Reid Ginzel (04:16):
Correct. And to be specific, probably the Johnny Manzel era. I mean, I was a student during that time and there wasn’t anything more exciting than going and watching Johnny, especially as he was progressing through the season and see right. How special that was.
Scott Luton (04:28):
He was a giant killer wasn’t he? He was So well, there’s gonna be some big days coming up from what we tell that Tevin was making some, uh, broad predictions yesterday with us. They signed, I think number one class for college football. That’s you’re doing some big things. So we’ll see how that plays out. Maybe that will factor into your big, bold prediction we’re gonna get from you later in the show.
Reid Ginzel (04:49):
That’s a good call. Okay.
Scott Luton (04:50):
All
Julie Ryan (04:50):
Right. Good.
Scott Luton (04:51):
All right. So Julie, bring you back in, as we were, as we kind of wrap up this little, getting to know your section on the front end, your favorite sports team.
Julie Ryan (04:58):
So, um, I follow of sports. I enjoy sports because I had a brother and a dad who did, and I have a, what I call a sports addict, husband love sports. So I’m probably loyal to the rockets and they’re NBA champion. Yeah. He’s the rockets
Scott Luton (05:18):
Math. I think they won back to back. They did nineties. Right’s right.
Julie Ryan (05:23):
Yep. And, uh, my husband actually went to one of those games really. And then of course our Astros
Scott Luton (05:29):
Astros yeah. Series Talented, talented Astros team. Okay. Well, let’s get down to business. Uh, we’ve talked kind of home towns or home regions, Navy Julie, with yours. We’ve talked sports teams. Let’s talk about the year that keeps on. Right. We’ve learned so much as a business, as humanity. You name it beyond in 2021. It gave us Eureka moments by the truckload. Oftentimes. So, uh, back with you, uh, Reid, give me one Eureka moment that 2021 gave you,
Reid Ginzel (05:57):
I would say, increasing our brand with, inside of HP. Okay. Finding new ways to connect. Not everybody knows what our team does in returns management and revers logistics. So getting our reach out there, and that almost happened naturally with COVID because there was so much of a need for product. Right. And where do they need to turn to find it? Our team right here within HP,
Scott Luton (06:17):
Right. Everybody, uh, needed more and more equipment home offices. They, they grew, we talking about growth and, and sprawling home offices. I bet y’all are keeping up with hot demand. Huh?
Reid Ginzel (06:27):
Absolutely.
Scott Luton (06:29):
Um, alright. So how about you, Julie? When we think of U moments
Julie Ryan (06:32):
Kind of picking up of what Reed said, but with the forward team, they had short supplies. So they had some inventory just recently was the best example of that was sitting in with windows 10. Yeah. Well, Microsoft released windows 11, so they needed to rework ’em. They learned of our capabilities of our partners. So we brought them in re re, worked them, loaded them with when, um, 11 and got ’em out for a shopping network that we are all familiar with before their launch. Right. So that was a really great insight to be able to partner with them
Scott Luton (07:12):
And give the people what they want is when I’m here. Right.
Julie Ryan (07:15):
And when they want it and we have the supply and the
Scott Luton (07:18):
Yes. Uh, and, and now folks are more aware per your, what you were shared earlier. Read. They’re more aware of what HP can do in that brand brand awareness. Um, let’s talk about what you do more specifically at HP. So Julie, let’s start with you. What, in your role, uh, as senior manager, north America returns and remarketing, where do you spend your time?
Julie Ryan (07:36):
So I lead the end-to-end team, Canada and us that we begin with the forecasting and the planning, the strategy of what the returns are gonna come back. We work with our customers on their return requests, approvals in the middle, the operations includes crediting remanufacturing, and then the tail end of remarketing and selling it back with the HP warranty. Man,
Scott Luton (08:00):
That’s like three full plates. Julie,
Julie Ryan (08:02):
It’s a good end to end team because we’re, we’re small, but mighty and can work fast. Yeah. And we’re really like a business within a big business, so it’s nice,
Scott Luton (08:13):
Good, old planning and forecasting. We love, we love that when it comes to supply
Julie Ryan (08:17):
Chain. Right. And that has been quite a challenge and an interest with this whole pandemic.
Scott Luton (08:22):
I bet. So that we could probably produce a whole series. Oh, totally. On that. Let’s go round. Yeah. Um, alright. So re what about you in your role?
Reid Ginzel (08:28):
So on the tail end of what Julie’s describing, there would be the re remarketing strategy. So once we have figured out Julie’s team done the planning, the forecasting, the operational piece, the refurbishment, once we have items that have come back to us, we have to figure out where in the channel, if we want to put it in the channel, what do we want to do with that product? So we have a team under Julie that manages that entire strategy, and we execute on that strategy of, do we wanna put it here in the channel? Do we have other alternatives that we can utilize for that product? So that’s what we, we’re always trying to look for increasing HP market share by what we do with the return side of the business.
Scott Luton (09:03):
I gotcha. Sounds like you’re, uh, executing smart business where you know, where the demand is, is one of things y’all look at, right. And
Reid Ginzel (09:08):
That’s exactly what we have to look at is where’s the demand, where’s the best place for us to put that product.
Scott Luton (09:13):
And it, it changes do y’all do, y’all find it changes regularly. Is there, is there, uh, a couple of hallmark things you can lean on and then the rest speak to the change in channels? Well,
Reid Ginzel (09:22):
There’s never a cookie cutter approach, so you always have to adapt and we touch everything. That’s something that’s unique about our organization is that some of the business units, they only focus on monitors. They might focus on desktops. We have to be, be prepared to touch every single piece of it.
Scott Luton (09:36):
Wow. Okay. Uh, so you don’t get any sleep at night. It sounds like me. I mean, I can only,
Reid Ginzel (09:42):
For me, that’s due to kids, not so much.
Julie Ryan (09:45):
All
Scott Luton (09:45):
Right. So let’s, we’ve talked about your roles. Let’s kind of broaden things out when it comes to reverse logistics, returns management, you know, while we’re here this week in our universe for that space is right here in Vegas at early conference expo. What’s one thing or two things that you’re focused on in that space right now, Julie.
Julie Ryan (10:05):
Well, one of the big things is hybrid workers, right? Not only are we HP employees working from home, but the world is all of us. Yeah. The world is, so what pro are, can we target from a development and a design, but in particular for us, it has shifted who we’re selling to and the demand for that. So making sure we’re on top of supplying and pricing and putting intentionally putting notebooks, docking stations, the monitors, the product that our customers need in their homes to equip their employees,
Scott Luton (10:41):
Man. So we, we sat here, I wanna say February 20, was it 20, 20? Right. Last time we were actually on another side of, uh, exhibition hall and little, did we know just a few weeks later, two weeks later? Yeah. A few weeks later, because really X, which followed this conference just by a few weeks, as I recall, and two years everything’s changed. Right. But that was our last in-person event for prob for probably 18 months. Wow. You know, and kind of some of the changes y’all are speaking to yep. The changes that your teams and HPS had to react to, and then put a plan together to meet people and consumers where they want to be.
Julie Ryan (11:18):
Yeah. And our, in our corporate customers, right? Yeah. That’s been the big demand. They they’ve gotta have product for their employees to work.
Scott Luton (11:26):
That’s right. Employee experience. Okay. Read. How about you, when you, when your survey again, reverse logistics, it’s returns management, uh, I’m not gonna throw you all in there. I’m a big nerd for this kind of stuff. So you y’all might conjoin me in my fandom, but one or two of the things that you’re tracking.
Reid Ginzel (11:42):
Well, kinda like you’re talking about fandom. We are seeing the resurgence of PC gaming in the industry, and I have a passion for that. So I can relate to that. And what we saw early on was there was PC gaming was very prominent in the early phases of gaming now, or later on, it got into console gaming. Right. And we had the Xbox, all those different brands. And then now we’re seeing everything is shifting back to the PC gaming. And we’ve seen very rapidly the amount of PC console or PC that have gone out PC gaming that have on out. And as we can see on the macro side of, of the trend, where as those shipments on the Ford side increase, we’re going to naturally get more returns back. Right. And so understanding that market being able to tap into the right places within that market is something that we’re highly interested in following. And as a avid gamer, uh, it, it have passion
Scott Luton (12:31):
For it. Right. Okay. I got, gotta follow up with a question there, right? Yeah. I grew up with a Sega Genesis, uh, and then a PlayStation and, and now my son is, uh, a Nintendo switch. Thank you very much. That’s his, that’s his, that’s his passion and he’s discovered Fortnite. And to hear him strategize with his friends, his Fortnite game, it is, is awesome. But it it’s, it’s blown up to your
Reid Ginzel (12:55):
Point and what’s great about the gaming is it’s a, like you mentioned, you can connect with your friends virtually, which is something that happened a lot during COVID. You couldn’t always get out and play with your friends outside. So what did you do? You connected with them virtually? Yes. And gaming allows people to do that. And it’s not something that everybody understands. They think you need to connect via social media gaming is another great outlet for that.
Scott Luton (13:14):
Okay. One more follow up question to this. Your, your favorite game read
Reid Ginzel (13:19):
Probably probably call the duty war zone. Okay. The good battle. Royal I’ll call a duty franchise. It’s great. So that would be my answer for that, but there’s a lot of games that I like to participate in.
Scott Luton (13:28):
Awesome. Awesome. We’ll see about your, your kids. They may follow right in your footsteps who knows. Might have competitions and tournaments in the Genzel. I could household. Okay. We’ve run the gamut here, but anything else based on both of y’all shared anything else before we get into a bold fearless prediction. Okay. All right. So re um, break out your mighty mighty crystal ball and give us a big bold prediction for 2022. So, as
Reid Ginzel (13:53):
We talked about in the Eureka moment, one of the things that we have to do within HP is get brand recognition within HP. What we do, and we’re seeing as we have supply constraints, as well as the whole entire shift in products with HP is now not so much as a device, but as a service. And as we’re seeing that HP’s rolling out more service based programs have to in returns, be able to adapt to that as well. And I think we’ve had a lot of opportunities to be able to, to collaborate with different business units and take returns and be able to remanufacture them with those same service requirements that they have on the new side, which then also allows the new side to tap into our products. Cuz it’s the same offering.
Scott Luton (14:34):
Hmm. Love that, that. So we’re gonna see a lot more of it. Right,
Reid Ginzel (14:37):
Exactly. Right. So you’re gonna see, as we’ve seen throughout, COVID more reliance on our team. You’re gonna see, I think a big increase in that within the next year.
Scott Luton (14:46):
I love that. Ask you a quick follow up question. Yeah. Clearly HP has invested in the talent and the operations to be able to handle and process returns and get ’em back out in the marketplace. We need more companies to kind of follow HP’s lead. There would, I mean, easy softball question, but would you agree?
Julie Ryan (15:03):
Oh totally. Yeah. I, and I think more and more companies and industries are recognizing the importance to invest in a reverse team because of the margin and the, the loss and the opportunity with sustainability. Yes. Circularity, whatever the word you wanna use within your company. It’s really, really important.
Scott Luton (15:28):
Agree. And consumers demand it more and more. Yeah. Right. Okay. Wait, it’s been so cool to check back in with you after a couple years, re nice to meet you. I mean that, uh, sounds like HP got another great team member and uh, the PR sous, Texas, let’s make sure folks can connect with both of you all though. So Julie, you first, how can they connect
Julie Ryan (15:47):
With you? So best way to connect is LinkedIn. Okay.
Scott Luton (15:50):
All it’s easy
Julie Ryan (15:51):
To lead out Ryan.
Scott Luton (15:52):
Yeah. Yeah. I’m so jealous of Microsoft. I’m so
Julie Ryan (15:54):
Pretty jealous.
Scott Luton (15:55):
All right. How about you re
Reid Ginzel (15:56):
Same thing with me? You can find me on LinkedIn Reed Goel. There’s probably not too many of them out there, but if there are look for the guy with red hair
Scott Luton (16:03):
Awesome. And the a and M alum
Reid Ginzel (16:05):
- Exactly right. Awesome.
Scott Luton (16:07):
Okay. Well big, thanks to Reed Goel remarketing program manager and Julie Ryan senior manager for north America returns and remarketing. Both with HP. Great conversation. We’ll we’ll do, let’s do it again. Let’s let’s not wait two years next time.
Julie Ryan (16:21):
I, I like that. Awesome. I like that. Awesome.
Scott Luton (16:23):
Y’all enjoy the rest of, for having us us. Hey listeners. Hopefully you enjoy the conversations as much as I have. Make sure you connect with Reed and Julie on LinkedIn and elsewhere. We’ll have the links, the show notes of the episode page. I hopefully enjoy the conversation. Hey, make sure you find supply chain now wherever you get your podcast from most importantly, Hey Scott Luton, challenging to do good to give forward. Be the change that’s needed on that note. Next time. Right back here at supply chain now. Thanks everybody.
Intro/Outro (16:49):
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