The only thing certain in life is that nothing is certain.” So said Roman philosopher Pliny the Elder nearly 2,000 years ago. For supply chain professionals this quote definitely rings true today. Unpredictable shifts in demand and disruptions to supply are becoming more frequent and more severe. Over the last few years, much of our focus has been on building resilient supply chains to prepare for the inevitable, unforeseen challenges ahead. However, some industry leaders are striving to go beyond resiliency to actually take advantage of future disruptions. They see the upside of supply chain uncertainty as an opportunity to capture share from slower competitors. In this Supply Chain Now webinar, hosts Scott Luton and Kim Reuter welcome special guests John DeSarbo and Bharathi Shankar from ZS to explore how industry leaders are capitalizing on uncertainty by building agility into their operations, rethinking traditional approaches to supply chain management, and utilizing AI and advanced analytics to uncover opportunities to capitalize on changing market dynamics.

With economic changes on the horizon, the 2025 supply chain must be ready to adapt to commercial and economic trends that will shape—and sometimes steer—the industry. While certain disruptions are inevitable, businesses can still minimize vulnerabilities and seize opportunities with the right strategic approach. In this session, we’ll leverage insights from Enable’s State of Volume Rebates Survey to discuss how supply chain leaders can remain proactive rather than reactive in the year ahead. We’ll examine key commercial forces that are expected to influence supply chains, from evolving pricing and rebate management to strategic procurement practices that enhance resilience and drive growth. Attendees will leave with a practical toolbox to make their business less of a passenger and more of a driver in 2025.