After a year of supplier shortages, demand fluctuations, increased operating costs, and liquidity pinches, supply chain leaders face a crossroads — either maintain the status quo and hope for the best, or reevaluate their business model to ensure they can weather the next storm. For many innovative business professionals, this means embracing new ways of thinking and capitalizing on process improvement and automation to realize real results on their balance sheet.

Transporting perishable goods, whether its medicine or produce, is no easy task and requires intense planning. Supply chain and logistics professionals have employed a number of solutions over the past years to ‘get more visibility’ to what is happening and avoid issues. Yet, even with devices frequently transmitting temperature & location in real time, cold chains around the world still suffer from product loss and products arriving with less shelf life than expected. Join Supply Chain Now host Scott Luton, along with Ilya Preston and Brian Shultz with PAXAFE and dive into the reasons why visibility falls short and discover: Why “getting more visibility” isn’t the only solution—many cold chain operations are sitting on valuable data with hidden insights ready to be uncovered. The challenges of handling vast new data streams, including the costs, staffing needs, and limits of human-based monitoring for scaling insights. How managed logistics data can speed decision-making, cut costs, and provide a competitive edge by transforming sensor data into actionable insights. The power of data-driven decisions across domains and how teams leveraging AI can confidently respond to leadership with consistent, fact-based insights.