Blockchain for Critical Businesses

Welcome to a special edition of The Buzz, as we explore the evolution of the marketing behind the NFL’s biggest game of the year, The Super Bowl! As host Scott Luton was away at Manifest 2025, special hosts Mary Kate Love, Amanda Luton, and Katherine Hintz step in to tackle the intricate relationship between marketing and the Super Bowl, an event that serves as a pivotal platform for brands to showcase their advertising prowess. Listen in as they examine the profound impact of this annual spectacle, which attracts over one hundred million viewers and generates billions in advertising revenue. Join us for the discussion that includes: The evolution of Super Bowl advertising, highlighting significant trends such as the increasing costs of ad placements and the growing importance of social media engagement A reflection on the effect of iconic commercials that have shaped pop culture An analysis of the shifting dynamics of halftime shows, emphasizing their transformation into major marketing opportunities You won’t want to miss this timely conversation that aims to illuminate the strategies employed by brands to capture the attention of consumers amidst the competitive landscape of this prestigious event.   This episode is hosted by Mary Kate Love,…

  Digital transformation, digital twins, and secure semiconductor supply chains remain pivotal topics in global supply chain discussions, as highlighted in this engaging episode of The Buzz on Supply Chain Now. Hosts Scott Luton and Kevin L. Jackson explore these ongoing challenges and opportunities in global supply chain, and also welcome special guests Dr. Sarah Sengupta and Chris White to the show. Listen in as the panel discusses: Digital transformation in supply chain management The need for organizations to embrace change and innovation with digital twins How education is evolving to prepare the next generation of supply chain leaders The significance of the semiconductor supply chain and the geopolitical implications surrounding it, underscoring the necessity for the U.S. to increase its market share in this critical sector Join us for this episode as the importance of service, leadership, and continuous learning in driving successful digital transformation is reinforced, making it clear that proactive engagement is essential for future success in supply chain management.   This episode is hosted by Scott Luton and Kevin L. Jackson and produced by Amanda Luton and Trisha Cordes,   Additional Links & Resources Check out all the great resources and information mentioned during the show:…