For three decades, WiseTech Global has been quietly powering the movement of goods around the world, but the biggest transformation in the company’s history may still be ahead. In this episode of Supply Chain Now, Scott W. Luton and Wiley Jones are joined by Zubin Appoo, Chief Executive Officer at WiseTech Global, Australia’s largest ASX-listed technology firm and the world’s leading logistics, supply chain, and global trade technology company. Together, they explore what it truly means to build digital infrastructure for the global supply chain, from customs brokerage and freight forwarding to the full end-to-end trade lifecycle following WiseTech’s landmark acquisition of e2open. Zubin draws on nearly 25 years of experience, including 15 foundational years at WiseTech and seven years leading social purpose businesses, to make the case for being AI-first rather than AI-assisted. He also unpacks how decades of proprietary data, combined with large language models, are enabling WiseTech to solve problems that were previously out of reach, faster and more powerfully than ever before. Zubin also shares the leadership philosophy that has guided him across every role: reward success, reward failure, punish inaction. It’s a mindset built for an era where the pace of change demands bold experimentation,…

Unlock the secrets to cost-saving and elevating your customer service through strategic supply chain optimizations and partnerships in this insightful episode of Supply Chain Now. Join hosts Scott W. Luton and Marty Parker as they sit down with industry experts Megan Bowen, Senior Director of Warehousing at Nolan Transportation Group, and David Phillips, Senior Director of Solutions at Transportation Insight. Discover how companies can navigate the complexities of logistics and supply chain management, leveraging continuous analysis, automation, and strategic partnerships to drive innovation and sustainability. Listen in as David shares how his team conducts regular network alignment analysis to achieve efficiency gains and recounts a case where optimizing inventory led to a 15% reduction in supply chain expenses without changing physical locations. Megan underscores the importance of choosing the right warehousing providers and the role of flexibility and scalability in maintaining an agile supply chain. Explore practical strategies for improving outbound shipping, such as consolidation, full truckload hauls, and leveraging warehouse partnerships, and understand why a holistic view of your supply chain is essential for handling disruptions and making informed shipping decisions. This episode is packed with actionable insights for improving supply chain operations, strengthening partnerships, and driving business success.…