The Buzz is Supply Chain Now’s regular Monday livestream, held at 12 noon ET each week. This show focuses on some of the leading stories from global supply chain and global business, always with special guests – the most important of which is the live audience! In this week’s episode of The Buzz, hosts Mary Kate Love and Katherine Hintz bring you the second marketing edition of The Buzz! Together they tackle top news by discussing: The uptick in influencer and celebrity marketing The impact of Amazon Prime Day on consumer shopping habits and supply chain, noting the potential strain on delivery and reverse logistics due to increased purchases and returns Costco’s decision to increase its membership fee due to inflation and rising supply chain costs, while maintaining a high customer retention rate The importance of customer experience for customer retention And so much more!

Innovation and disruption are constants in the supply chain game. In this episode, hosts Scott W. Luton and Kevin L. Jackson, alongside special guests Greg Buzek from IHL Group and Vignesh Balasubramanian from Microsoft, dive deep into the pivotal role of generative AI in revolutionizing supply chain management. Understand the significant inefficiencies in current transportation logistics, with over 50% of trucks less than half full, and how AI can turn this challenge into a substantial efficiency gain. Our experts share real-world applications from Microsoft, highlighting AI’s role in enhancing planning and forecasting capabilities, adapting to changing data, and optimizing logistics to cut costs and improve delivery times. Vignesh’s personal anecdotes from the COVID-19 pandemic illustrate the importance of preparedness and strategic adaptation in the face of geopolitical and weather-related disruptions. Looking toward the future, we discuss strategies like nearshoring, the lasting impact of supply chain disruptions on inflation and consumer experiences, and the critical importance of maintaining clean and ready data for AI optimization. Gain valuable insights, practical strategies, and a compelling call to action to embrace AI-driven innovations to stay competitive in today’s volatile market.