What does it really take to build a purpose-driven brand that lasts? In this episode of Logistics with Purpose®, presented by Vector Global Logistics and Supply Chain Now, hosts Kristi Porter and Enrique Alvarez sit down with Alastair Dorward, a seasoned entrepreneur and brand builder who has helped scale mission-driven companies from startup to global success. From launching refrigerated soup routes to helping build Method into a billion-dollar business, Alastair shares candid lessons on resilience, leadership, and what it really takes to win in competitive consumer markets. The conversation dives into the power of purpose-driven brands like Dropps, the importance of design and sustainability, and how supply chain excellence enables companies to deliver both impact and profitability. Along the way, Alastair opens up about near-failure moments, leadership transitions, and why understanding the consumer—deeply—is still the ultimate competitive advantage. What You’ll Learn: Why purpose-driven brands win (when they eliminate trade-offs) How packaging, design, and sustainability shape consumer behavior The real role of supply chain in enabling mission + margin How to spot “riches in the niches” and build winning products Leadership lessons from scaling brands through uncertainty Why resilience—and not perfection—defines entrepreneurial success Whether you’re a founder, operator, or supply chain…

In this inspiring episode of Logistics With Purpose®️, host Kristi Porter sits down with Jenn Harper, CEO and Founder of Cheekbone Beauty—a certified B Corp and one of Canada’s most powerful women in business. Jenn shares her remarkable journey from hospitality and sales to creating a purpose-driven cosmetics company that’s redefining sustainability and indigenous representation in the beauty industry. Discover how Cheekbone Beauty is championing ethical supply chains, customer experience, and indigenous values like humility and respect. Jenn opens up about the challenges of building a mission-led brand, her passion for transparency and education in the beauty space, and Cheekbone’s scholarship fund supporting indigenous youth. This powerful conversation will leave you rethinking your purchasing decisions and inspired to support brands that prioritize integrity, sustainability, and inclusion.   This episode is hosted by Kristi Porter, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.   Additional Links & Resources Check out all the great resources and information mentioned during the show: Connect with Jenn Learn more about Cheekbone Beauty Learn more about our hosts Want more Logistics With Purpose®? We know you can’t get enough Logistics With Purpose®! Don’t miss a single episode: Learn more about Logistics With Purpose® here…