Check out a special marketing edition of The Buzz, featuring hosts Mary Kate Love, Amanda Luton, and Katherine Hintz of the Supply Chain Now team! Tune in and learn more about the impact of marketing in the supply chain industry. Listen in as Mary Kate, Amanda, and Katherine discuss various topics including the challenges faced by Starbucks, the surge in sports sponsorship revenue in 2023, and the dark side of fast fashion. They also shared their favorite newsletters, podcasts, and documentaries that provide insights into AI, marketing, and ethical consumption.

Now’s the time to learn to stay ahead of supply chain disruptions and improve your materials management capabilities for a competitive edge. In this episode of Supply Chain Now, hosts Scott W. Luton and Kim Reuter explore the evolving landscape of materials management in the fast-moving consumer goods supply chain space. Joined by Michael King, Chief Customer Experience Officer at Nulogy, and Kevin Wong, Co-founder and Chief Operating Officer at Nulogy, the discussion uncovers the critical role of technology in managing unpredictable demand, increasing product complexity, and the overall efficiency of supply chains. Expect actionable advice, expert opinions, and a masterclass in leveraging technology to drive supply chain success.