There are few opportunities in the world to combine creativity with analytics like those presented by the beauty industry. Because of this, Supergoop! CEO Amanda Baldwin had the courage to pivot from successful roles in banking and private equity to become an entrepreneur – even surprising herself. In this classic Logistics with Purpose episode, she joins Enrique Alvarez and Maureen Woolshlager to tell her story and talk about how she and her team give back.

The Buzz is Supply Chain Now’s regular Monday livestream, held at 12 noon ET each week. This show focuses on some of the leading stories from global supply chain and global business, always with special guests – the most important of which is the live audience! In this week’s episode of The Buzz, hosts Mary Kate Love and Katherine Hintz bring you the second marketing edition of The Buzz! Together they tackle top news by discussing: The uptick in influencer and celebrity marketing The impact of Amazon Prime Day on consumer shopping habits and supply chain, noting the potential strain on delivery and reverse logistics due to increased purchases and returns Costco’s decision to increase its membership fee due to inflation and rising supply chain costs, while maintaining a high customer retention rate The importance of customer experience for customer retention And so much more!