The Buzz is Supply Chain Now’s regular Monday livestream, held at 12 noon ET each week. This show focuses on some of the leading stories from global supply chain and global business, always with special guests – the most important of which is the live audience! In this week’s episode of The Buzz, hosts Mary Kate Love and Katherine Hintz bring you the second marketing edition of The Buzz! Together they tackle top news by discussing: The uptick in influencer and celebrity marketing The impact of Amazon Prime Day on consumer shopping habits and supply chain, noting the potential strain on delivery and reverse logistics due to increased purchases and returns Costco’s decision to increase its membership fee due to inflation and rising supply chain costs, while maintaining a high customer retention rate The importance of customer experience for customer retention And so much more!

The Buzz is Supply Chain Now’s regular Monday livestream, held at 12 noon ET each week. This show focuses on some of the leading stories from global supply chain and global business, always with special guests – the most important of which is the live audience! In this week’s Digital Transformers edition of The Buzz, hosts Scott Luton and Kevin L. Jackson were joined by Dave Wheeler, Chief Operating Officer at New Balance. The discussion focused on the importance of digital transformation in the supply chain industry. Wheeler emphasized the need for clean, accurate data to drive successful digital transformation. He also highlighted the importance of starting with business goals before implementing technology. Listen in on the analysis of the top stories in supply chain, and also discussion on the role of generative AI in improving business processes and the importance of workforce in any type of transformation. Learn how New Balance is taking the company’s digital transformation to the next level, and more!