En este episodio de Supply Chain Now en Español, Sofía Rivas conversa con Adrián Trucios, CEO de Airbag, sobre un tema urgente pero poco visibilizado: la crisis cultural en la industria del transporte. Hoy en día los conductores en México y otros países de Latinoamérica viven una realidad muy obscura detrás del volante. Algo que todos sabemos, pero que pocos estamos activamente cambiando. En Airbag, Adrián y su equipo buscan, por medio de la gamificación, cambiar los incentivos perversos y evitar que los operadores lleguen al límite. Airbag es el primer software de recursos humanos para transportistas que te demuestra que cuidar al conductor es cuidar tu negocio. Si trabajas en logística, transporte o cadena de suministro, tienes que escuchar esto.   ¿Aún no te has suscrito a nuestra página en Youtube? https://bit.ly/SCNE_YouTube ¿Quieres mantenerte al tanto de nuestros episodios, invitados, eventos, y más? ⁠https://bit.ly/SCNE_Newsletter ¿Ya nos sigues en LinkedIn? ⁠ ⁠https://bit.ly/SCNE_LinkedIn

As modern supply chains grow more complex, shippers are under increasing pressure to move beyond spreadsheets, emails, and manual decision-making. For Trove Brands, rapid expansion across multiple product lines created new challenges in parcel, LTL, truckload, and international shipping. Keeping up with customer expectations and rising order volumes required better automation, cleaner data, and greater visibility across every mode. In this episode of Supply Chain Now, host Scott Luton speaks with Tanner Dastrup, Director of Logistics at Trove Brands, and Shannon Vaillancourt, CEO of RateLinx. They break down how Trove replaced outdated workflows with automated rate shopping, digital truckload auctions, integrated freight audit tools, and real-time container tracking. By connecting these capabilities directly to their ERP systems, Trove reduced manual work, improved accuracy, and provided teams and customers with more reliable information. Together, Scott, Tanner, and Shannon explore the broader shifts shaping transportation today, from the value of unified data to the cost of inconsistent carrier selection and manual settlement. Their discussion shows how flexible technology can streamline warehouse and 3PL workflows, strengthen customer experience, and help growing shippers scale with confidence.   This episode is hosted by Scott Luton, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.…