In this episode of Supply Chain Now, host Scott Luton and special guest co-host Tevon E. Taylor welcome Lori Boyer, Head of Content Marketing at EasyPost, to unpack the post-purchase experience (tracking, claims, and returns) and how owning these moments drives loyalty and repeat purchase. Drawing on fresh consumer research, Lori explains why reliability and flexibility now outrank “free,” why brands, not carriers, are held responsible for delivery outcomes, and how proactive notifications can double as high-performing marketing touchpoints. Together, the panel dives into practical plays shippers can run today: cutting “where is my order?” calls with automated, branded tracking; removing friction with one-click USPS claims filing; and turning adverse events into brand-building recoveries. They also explore modern return realities. From fraud and “keep-the-item” policies to sustainability pressures, and how to reduce returns at the source with better product information, sizing guidance, and segmentation. If you ship anything in 2025, this fast-moving conversation is a field guide to protecting your brand promise after the buy button. This episode is hosted by Scott Luton and Tevon Taylor, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.   Additional Links & Resources Check out all the great resources and information mentioned…

In the rapidly evolving landscape of global logistics, the paradigm shift towards digital transformation has emerged as a cornerstone for innovation, efficiency, and sustainability. The integration of cutting-edge technology within supply chain management isn’t just a strategic choice but a fundamental necessity to navigate the complexities of modern trade. The pivotal role of digital transformation in revolutionizing the global supply chain is discussed in a compelling new episode of Supply Chain Now, as Hans Moerman, CFO of Digital Technology at DP World, joins hosts Scott Luton and Greg White. Listen in and learn more about: The role of technology in revolutionizing supply chain management, and the significance of leveraging technology to enhance operational efficiency and transparency throughout the supply chain The importance of using data effectively, democratizing it across stakeholders, and setting clear goals for technological integration A practical approach to data and technology, emphasizing the need for clear communication, risk-taking, and learning from failures in the pursuit of digital transformation The significance of embracing digital transformation, not just for operational efficiency but also for fostering a culture of continual learning and innovation within the supply chain industry.