Check out a special marketing edition of The Buzz, featuring hosts Mary Kate Love, Amanda Luton, and Katherine Hintz of the Supply Chain Now team! Tune in and learn more about the impact of marketing in the supply chain industry. Listen in as Mary Kate, Amanda, and Katherine discuss various topics including the challenges faced by Starbucks, the surge in sports sponsorship revenue in 2023, and the dark side of fast fashion. They also shared their favorite newsletters, podcasts, and documentaries that provide insights into AI, marketing, and ethical consumption.

Geopolitical tensions are rising, supply chains are shifting, and innovation isn’t slowing down—on this episode of The Buzz, we break down what it all means and why it matters now… welcome to The Buzz, powered by project44! In this episode, Scott Luton, Karin Bursa, and special guest Christine Barnhart unpack the far-reaching implications of the ongoing Iran conflict on global supply chains, with a close look at the Strait of Hormuz and its critical role in global oil flow. The conversation explores how potential disruptions could ripple across transportation, manufacturing, and cost structures worldwide. The team also dives into Rivian’s ambitious EV manufacturing plans in Georgia, examining both the promise and the profitability challenges facing the electric vehicle market. Rounding out the discussion, the episode highlights the growing impact of women in supply chain leadership and the importance of adaptability, visibility, and innovation in navigating today’s complex operating environment. Tune in and learn: The strategic importance of the Strait of Hormuz and how disruptions could impact global oil supply and logistics costs What the Iran conflict signals for supply chain risk management and contingency planning Inside Rivian’s Georgia expansion and what it reveals about the evolving EV market The ongoing…