En este episodio entrevistamos a Javier Herrero de Sistema B México; un movimiento que nace en 2006 para impulsar empresas con propósito, promoviendo un modelo económico que considere no solo a los accionistas, sino a todos los grupos de interés; sociedad y planeta. La certificación B exige un diagnóstico riguroso y un compromiso legal para mejorar continuamente el impacto social y ambiental. Nuestro segundo invitado, Enrique Álvarez de Vector Global Logistics, nos comparte su experiencia al certificarse y cómo operar con propósito lo ha llevado a optimizar procesos y acceder a mejores oportunidades de negocio, talento y financiamiento. Javier y Enrique resaltan que, más allá del reconocimiento, la certificación impulsa la competitividad a largo plazo; mejores cadenas de suministro con un impacto positivo.

What does it really take to build a purpose-driven brand that lasts? In this episode of Logistics with Purpose®, presented by Vector Global Logistics and Supply Chain Now, hosts Kristi Porter and Enrique Alvarez sit down with Alastair Dorward, a seasoned entrepreneur and brand builder who has helped scale mission-driven companies from startup to global success. From launching refrigerated soup routes to helping build Method into a billion-dollar business, Alastair shares candid lessons on resilience, leadership, and what it really takes to win in competitive consumer markets. The conversation dives into the power of purpose-driven brands like Dropps, the importance of design and sustainability, and how supply chain excellence enables companies to deliver both impact and profitability. Along the way, Alastair opens up about near-failure moments, leadership transitions, and why understanding the consumer—deeply—is still the ultimate competitive advantage. What You’ll Learn: Why purpose-driven brands win (when they eliminate trade-offs) How packaging, design, and sustainability shape consumer behavior The real role of supply chain in enabling mission + margin How to spot “riches in the niches” and build winning products Leadership lessons from scaling brands through uncertainty Why resilience—and not perfection—defines entrepreneurial success Whether you’re a founder, operator, or supply chain…