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April 16, 2021
This Week In Supply Chain Now: April 12th – 16th
Stay in the loop with Supply Chain Now! We’ve got all the latest episodes, interviews, conversations, and livestreams from this week right here. On Monday, we released 2 new episodes! On Supply Chain Now, hosts Scott Luton and Ben Harris welcomed two bold and innovative CEOs to the podcast: Cloe Guidry-Reed with Hire Ground and Pierre Laguerre with Fleeting. On This Week in Business History, guest host Kelly Barner remembers key innovations, inventions, and firsts that took place between April 12th and the 16th, including Metallica’s legal stand against Napster, the relative advantages and costs of the Pony Express and postage stamps, and two ‘Titanic’ operations – the RMS Titanic and McDonald’s Inc. On Tuesday, we released 2 new episodes. On this episode of Logistics with Purpose, powered in partnership with Vector Global Logistics, our hosts Scott Luton, Enrique Alvarez, and Kevin Brown sat down with Good360 CEO Matt Connelly to learn more about delivering goods – and good – in the era of disruption, globalization, and digitization. On TECHquila Sunrise, host Greg White sat down with Peter Stangeland, Chief Commercial Officer of DB Schenker, to talk about the exciting progress his teams have made in clearing the path to…
supply chain
November 18, 2025
From War Rooms to Winning Strategies: How High-Tech Brands Tame Supply Chain Chaos
Special Guest Blog Post written by Jeff Echel and Steve Lykken with e2open Supply chain planners in high-tech don’t just manage shipments; they’re crisis managers, data detectives, and sometimes, referees in a high-stakes game of inventory tug-of-war. Why do these planners find themselves huddled in “war rooms,” surrounded by spreadsheets and urgent emails? It starts with relentless pressure: customers expect rapid, reliable service, but the reality is a maze of long lead times, outsourced manufacturing, and unpredictable global logistics. Securing critical components can take months, and a single misstep, like overstocking or missing a shipment, can ripple through the business, impacting revenue and margins. The chaos: War rooms and spreadsheet battles Add to that, the complexity of forecasting demand. Planners reconcile noisy, inconsistent data from retailers and distributors, often with little visibility, into . Forecasts are built, torn down, and rebuilt, sometimes manually, as teams try to align bottom-up channel data with top-down financial targets. Meanwhile, supply plans are constantly threatened by shortages, excess inventory, and last-minute changes. When demand surges or supply is disrupted, channels compete for limited stock, sometimes “stealing” from each other, and sometimes winning simply by being the loudest voice in the room. All of…