Adili Kea

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now! We kicked this week off with a new episode in our Supply Chain Real Estate Series produced in partnership with Prologis. Scott Luton and special host Ward Richmond welcomed Managing Partner Will O’Donnell and Vice President Todd Lewis from Prologis Ventures. For Monday’s This Week In Business History episode, Scott tells an interesting story of one of the most captivating and influential movie rental businesses in American history. On Tuesday, we released a new episode of TEKTOK, with host Karin Bursa. In this episode, Karin talks with Ben Cubitt, SVP of Consulting and Network Services for Transplace. They discuss the future of supply chain logistics into next year, from continued network disruptions to taking smart steps today to regain a proactive footing. On Wednesday’s Supply Chain Now episode, Scott and special guest host Crystal Davis welcomed the Vice President of Transportation for Home Depot, Sarah Galica, to the show. She gives insight on some of the improvements that resulted in $34 billion dollars in growth for The Home Depot. For Thursday’s Supply Chain Now episode, Scott and guest host…