AJ Richichi

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

It has been a big week (as usual) for Supply Chain Now! Did you miss an episode? Check them all out here: Listen as Daniel Studdard with the Atlanta Regional Commission, talks with Greg and Scott from MODEX 2020 about keeping freight moving:   Rodney Apple with SCM Talent Group joins Greg and Scott from MODEX 2020 to chat about securing top supply chain talent:   On Tuesday, Scott and Greg were joined remotely by Jan van Niekerk with SpotSee, to talk about leveraging technology to protect your shipments during transit:   Scott and Greg were joined by Bob Bova with Accuspeech Mobile from MODEX 2020 and discussed voice automating workflows:   On Thursday we published the new and improved Supply Chain Buzz, with Scott and Greg sharing and discussing the latest news and events in Supply Chain and beyond:   And to finish out the week, Mark Messina and Rick DeFiesta with Geek+ joined Scott and Greg for a discussion about COVID-19’s impact on consumer behaviors, warehouse operations, automation initiatives, and more:   Make sure you subscribe to Supply Chain Now so you never miss an episode and we will see you next week with all new livestreams and…