Allison Krache Giddens

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

It’s a supply chain summer! Check out all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now. On Monday, we released 3 new episodes! On this episode of Supply Chain Now, Ratelinx’s Nate Endicott, Senior Vice President of Global Sales and Alliances, and Andrew Hooser, Vice President of Customer Solutions, discuss their company’s journey with Co-hosts Greg White and Scott Luton. On This Week in Business History, host Scott W. Luton picks up on the story of 3 legendary pioneers: Marie Curie, Alan Turing and Ed Bradley. On Supply Chain Now en Espanol, host Enrique Alvarez welcomes special guest Demos Perez to the podcast to get an update on supply chain and logistics in Panama and the rest of Latin America. On Tuesday, Mike Griswold, Vice President of Research at Gartner, joined our hosts Scott Luton and Greg White on the Supply Chain Now podcast to talk about the latest in retail supply chains from an analyst’s perspective. On Wednesday, Gifts for Good’s Chief Impact Officer Jenise Steverding joined our Logistics with Purpose podcast to share how she melded a knack for logistics with a propensity for giving back with hosts Enrique Alvarez and…