Andrea Rivas Herrera

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

It’s been a great week on Supply Chain Now! Make sure you’re up to date on all the latest episodes, interviews, conversations, and livestreams right here. On Saturday, Kelly Barner with Buyers Meeting Point joined Scott and Greg on the podcast to share her thoughts on the priorities & challenges within procurement as well as key takeaways involving GPO & Mastermind Live 2020.   On Monday, Scott and Greg welcome Diego Martinez with Coca-Cola and Mike Lackey with SAP to dive into the critical role supply chain plays in Atlanta, full of key takeaways that relate back to business regardless of where you live.   On Tuesday, Phil Rich, SVP & CSCO with Sweetwater, shares his perspective with Supply Chain Now Co-hosts Greg White and Scott Luton on how to guarantee quality customer experiences.   On Wednesday, Scott and Greg hosted the Supply Chain Buzz where they welcomed HR Expert & Consultant John Holly, who shared everything you need to know when it comes to supply chain talent right now.   On TECHquila Sunrise this Thursday, Greg White reflected on the best moments from the podcast since August with featured technology founders, investors, and visionaries.   We ended the week…