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Building Brand Leaders
January 20, 2025
Supply Chain Podcasts in 2025: Building Brand Leaders
The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…
February 14, 2021
This Week on Supply Chain Now: February 1st – 5th
Hot off the Press! We’ve got all the latest news in supply chain this week right here. Read up and make sure you’re in the know about everything happening here on Supply Chain Now, including all the latest podcasts, livestreams, & more! On Monday, Supply Chain Now hosts Jeff Miller (Supply Chain Is The Business) and Jamin Alvidrez (Logistics and Beyond!) sat down with Wayne Cragg – a professional driver, photographer and social media influencer. On Tuesday, Bobby Holland from U.S. Bank and Frank Hurst of Roadrunner Freight shared the results of the on the Q4 2020 report, interpreting what they may mean for the economy and the shipping industry in the short and longer term with Greg White and Scott Luton On Wednesday, Mario Rivera of ID Logistics joined the Supply Chain Now podcast to talk about creative, real-world problem solving with Co-hosts Greg White and Scott Luton On Thursday, Scott, Greg, & Karin sat down with Lee Klaskow from Bloomberg Intelligence, one of the leading industry analysts, especially as it relates to logistics and transportation On Friday, Scott Luton tackled a variety of developments including from this past week on the…