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Building Brand Leaders
January 20, 2025

Supply Chain Podcasts in 2025: Building Brand Leaders

The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…
Gartner Supply Chain Symposium
May 21, 2026

From AI Anxiety to Workflow Reinvention: Key Takeaways from Gartner Supply Chain Symposium 2026

At Gartner Supply Chain Symposium/Xpo 2026 in Orlando, some of the sharpest minds in supply chain gathered to tackle one central question: what does the next operating model for supply chain actually look like? In a special livestream conversation, Scott Luton sat down with Mike Griswold, VP Analyst at Gartner, alongside fellow Supply Chain Now hosts Karin Bursa and Jake Barr, to unpack the biggest themes emerging from this year’s symposium. The consensus? Supply chain leaders are moving beyond AI fascination and toward something much bigger: redesigning how decisions, workflows, and organizations operate.   AI Is No Longer the Story. Outcomes Are One of the strongest themes from the event was a more mature, pragmatic approach to AI adoption. According to Mike Griswold, many organizations are finally moving past the “shock and awe” phase that dominated conversations a year ago. “People need to figure out exactly what problem or problems AI is going to solve for them,” Griswold explains. That may sound simple, but it represents a significant shift. Instead of experimenting with AI for AI’s sake, companies are becoming more disciplined about identifying operational value and measurable business outcomes. Griswold also warns against a familiar trap: creating “highly efficient…