Anna B. McGovern

This post is written in partnership with Reuters Events: Supply Chain. Reuters Events connects the world’s most senior supply chain leaders through conferences, research, and digital content. Learn more: events.reutersevents.com/supply-chain/usa   When decisions cannot keep pace with change There is a moment most planning leaders recognise right now: A tariff announcement lands. A carrier pulls capacity. Demand accelerates faster than the forecast adjusts. The decision window compresses, and by the time there is confidence in the data, the cost of delay is already building. These pressures across supply chains are not new. What has changed is the speed at which conditions move underneath a decision, often faster than organisations are set up to respond. Customer expectations do not flex when supply does not. The cost of a wrong call, whether inventory in the wrong market, capacity committed too early, or service levels slipping before anyone flags them, compounds quickly. Most organisations have responded by investing. Better tools. More data. AI pilots. Network reviews. The core problem persists: decisions are still being made without full confidence. Planning and execution do not align when conditions change. In many cases, the issue is not disruption itself. It is how long organisations take to…

At MODEX 2026 in Atlanta, the energy was unmistakable. With thousands of supply chain professionals gathered, one theme echoed across conversations: uncertainty is no longer episodic. It’s constant and seemingly endless. In a candid discussion with Scott Luton, Pete Blair, VP of Product & Marketing at Pickle Robot, unpacked how organizations are navigating volatility, workforce challenges, and the growing role of automation in keeping operations moving.   Navigating Tariffs and a Moving Target If there’s one word defining today’s global supply chain environment, it’s unpredictability. Blair points to tariffs as a prime example; and not just their presence, but their volatility. “The biggest thing we see… is the chaos of tariffs. It’s not so much that customers have to pay tariffs or not pay tariffs, it’s that they don’t know how to plan,” Blair explains. That lack of predictability is forcing organizations to rethink their networks in real time. Companies are shifting sourcing strategies, standing up temporary distribution centers in new geographies, and even making drastic decisions about whether importing goods makes financial sense at all. What’s particularly challenging isn’t the cost itself. But rather, it’s the inability to forecast. Supply chains, while resilient, aren’t designed for abrupt swings like…