Anna Botinelli

Special Guest Blog Post written by Jeff Eckel, Director of Product Marketing, e2open   “Dad, why are they out of my favorite cereal?” your 10-year-old asks you at the grocery store, noticing that their favorite breakfast food is missing. The answer is more complex than they could imagine – hurricanes don’t just bring bad weather; they create far-reaching supply chain disruptions that affect everything from food to toys. Each hurricane season often brings catastrophic floods and wind damage. While communities will rebuild after the devastation, supply chains – the force behind keeping stores stocked – also experience powerful shocks beyond the storms’ path. The ripple effect of hurricanes across global trade The impact extends well beyond the immediate devastation. Critical port hubs for global trade close as hurricanes batter coastal regions. Cargo ships carrying essential goods like food, medical supplies, and consumer products must reroute or anchor offshore, waiting for storms to pass. This creates massive supply chain delays. Ports with backlogs of ships trying to dock and unload. Over-the-road and rail transportation networks face fallen trees, flooded roads, and damaged infrastructure that make movement difficult. Inland distribution centers face pressure Inland distribution centers – strategically located hubs where goods…

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…