Anthony Ceritelli

At Manifest 2026, Scott Luton spent time with his friend, Jorge Morales, Global Chief Operating Officer of the International Supply Chain Education Alliance (ISCEA), for a conversation that centered not on hype, but on growth. ISCEA is a global certification body serving supply chain professionals around the world. But as Morales put it, “We’re in the knowledge business; but most of all, we’re in the personal growth business.” Through certifications, membership programs, advisory boards, and global events, ISCEA empowers professionals to stay current, expand their networks, and advance their careers. In a volatile era, that mission has never been more relevant.   Beyond the AI Hype Cycle When asked about dominant themes from 2025 to 2026, Morales pointed to a shift in how the industry views technology. “Last year we were still in the bubble of the hype of AI,” he said. Many professionals feared being replaced or assumed AI would solve everything overnight. That perspective has matured. “Technology by itself is not what determines your level of success,” Morales explained. “Understanding the basics, knowing how things work; THAT is key.” AI and data tools remain critical across procurement, logistics, manufacturing, planning and more. But success depends on how organizations…

BIG WEEK here at Supply Chain Now! Did you catch all the episodes? If not, listen here! We added a special Saturday episode on the 11th in our Logistics with Purpose series. Scott, Greg, and Enrique Alvarez hosted Jonathan Starr and Trudy Hall with the Abaarso School.   Supply Chain Now · “Logistics with Purpose: Jonathan Starr & Trudy Hall with the Abaarso School”   On Monday, we celebrated our 400TH EPISODE and the entire Supply Chain Now team shared their favorite episodes and topics in this special show!   Supply Chain Now · “The Supply Chain Now Team Reflects on 400 Episodes”     Then on Tuesday, we featured This Week in Business History, where Scott looks back at some of the biggest historical events in business history for the week ahead. This week focused on the beginnings of Boeing.   Supply Chain Now · “This Week in Business History for July 13th: Boeing Takes Off in the Pacific Northwest”     On Wednesday we published the Supply Chain Buzz, where Greg and Scott discussed the top supply chain news of the week, and were joined by special guest Kevin L. Jackson, with SourceConnecte.   Supply Chain Now ·…