Bernard Parks

In a world of constant digital noise, marketing leaders need more than impressions—they need attention, trust, and measurable results. Supply chain podcasts have emerged as one of the most effective ways to achieve that, offering a platform to extend your reach to hard-to-access decision-makers, build authentic thought leadership, drive demand and generate qualified leads, and strengthen both brand recognition and visibility. Inside This White Paper, You’ll Learn: Why 80% of podcast listeners take action after hearing an ad—and how to leverage that to drive pipeline. How to usestorytelling to humanize your brandand create lasting audience loyalty. Proven ways podcasts canelevate brand awareness, support sales enablement, and accelerate deal cycles. Four key stepsto producing standout podcasts that deliver measurable ROI. Real-world success storiesfrom leading brands like Mattel, Colgate-Palmolive, Georgia-Pacific, and more. DOWNLOAD NOW

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now. On Monday we released a Supply Chain Now episode with special guest, VP of UPS Ocean Freight, Steve McMichael. During this episode, Steve gives some insightful information on how companies can manage more effectively so that their operations can run in a more timely manner. On This Week in Business History, Kelly Barner talks about the difficulties that came along with Laying the First Transatlantic Telegraph Cable across the Atlantic Ocean. On Monday we also re-released a classic Supply Chain Now en Español episode with Erique Alverez and special guest, Josue Vasquez. In this episode of Logistics With Purpose hosts Enriquez Alvarez and Kristi Porter have a conversation with MAP International Vice President of Global Giving, Jodi Allison. She talks about the global impact that the company has had when it comes to the necessary efforts needed for a crisis such as COVID-19. On Wednesday’s episode of Supply Chain Now, Scott Luton and Greg White welcome Walmart truck driver, April Coolidge, to the show. During this episode, she gives insight into her being a woman in a male-dominated field…